24/09/2026
We came across g2g.gear in a particularly straightforward way: a package landed at Goodhood, we opened it, liked what we saw and things went from there. We’re now the brand’s only UK stockist, bringing a small piece of Seattle’s outdoor and creative culture to East London.
There’s rarely a perfect time to do anything. That idea sits at the heart of G2G Gear. Short for ‘got to go’, the Seattle-based brand is built around movement, spontaneity and getting out there before you’ve figured everything out.
Founded by Dillon Jacobson and designer Stephanie Le, G2G sits naturally between the city and the outdoors. Seattle plays a big part in that identity: a city surrounded by mountains, water and wilderness, but with its own strong street, art and music cultures. Dillon’s own background in street art feeds into that mix, while Stephanie brings a technical design approach shaped around movement and the outdoors. Together, it gives G2G a look that feels part outdoor equipment, part streetwear and part graphic experiment.
The clothing features technical thinking while rarely being separated from personality.
It’s functional gear informed by climbing, hiking, street culture and everyday life, designed for people who might move between all of them.
No perfect conditions required, just get out there.