Evamoso

Evamoso We are Evamoso. Our goal is to make sustainably sourced and ethically produced apparel; consisting o What makes Evamoso sustainable?

At Evamoso, we believe that sustainable clothing should be a given, not a speciality. We believe you shouldn’t have to look hard to buy comfortable, stylish, everyday clothes, created with their footprint in mind. To put it simply, we want to be the new norm in crossover activewear. Evamoso clothing is designed for every side of you - not just working out. Simple, beautifully-fitting separates mad

e from natural and recyclable fabrics in wearable shades, they are created to work in harmony with every aspect of your life. The use of technical but tactile fabrics, such as recycled polyester and moso bamboo yarns, throughout the entire collection.

I used to think life came AFTER the workAfter the list was doneAfter I’d earned itIt never did, or it did but then I’d g...
24/03/2026

I used to think life came AFTER the work

After the list was done
After I’d earned it

It never did, or it did but then I’d go NUTS and really enjoy it 😂🍾

So I stopped building my business that way…waiting for external validation.

Now I decide what matters first
And I build everything around that…and with my husband and daughter in mind.

This weekend wasn’t spontaneous
It was part of the vision

That’s the shift. It’s a practice but it’s an embodied shift.

CEO energy isn’t just about what you create
It’s about what you hold
Your time
Your standards
Your life

If Q2 gets to feel different
More intentional
More like yours

I’ve opened two spaces for discovery calls this week

DM me. Let’s chat.
Big love,
Jenny x

23/03/2026

This 24 hours in Marylebone was actually booked back in Jan.

Every Jan we get our BIG calendar out, we look at the year and think
okay… how are we going to mark our year?

Not just moving the goalpost again
Not just going “onto the next thing”

So we booked this in

Nothing crazy,
Just time together
Good food ( was divine)
Lucked out on the sun
Best of all? NO rushing, no squeezing in!

And honestly… this is the bit I think people skip..

If you don’t stop and acknowledge how far you’ve come, your brain just keeps you in what’s next mode

Like cool, achieved that
now do more.

Which is great for ambition, not so great for actually enjoying your life.

This felt like a pause
A moment to go… this is working

And also a reminder that this is what we’re building for…

Not just the business
But the life around it
(also yes…on this occasion I walked home with the most gorgeous pieces from and )

If you’re looking at Q2 and thinking
I want this to feel clearer / calmer / more intentional, lean in. Book in a little experience to mark how far you’ve come so you can get ready to meet your next level identity. Just do it.

I’ve had an opening for a discovery call this week.

You can book in if you’re curious about
a 1:1 intensive to kick things off properly
or join us on the Reset Day on April 15th

All links in bio or send me a DM.

19/03/2026

Subconscious Fear 02 of 04.

This wasn’t pulled from a book.
It was collated from real client belief patterns.
Actual language from successful, high-calibre women building powerful businesses.

The pattern?

“I just need more proof.”

Not because they’re incapable.
Not because they’re inexperienced.

But because their language subtly delays their expansion.

“I’ll move once it’s clearer.”
“I’ll refine it first.”
“I should be further along.”

Here’s what’s interesting.

The women saying this are already intelligent. Already credible. Already capable of scaling.

They don’t lack skill.

They lack permission to move before it feels guaranteed.

This is how subconscious fear works.

It doesn’t scream.
It whispers in reasonable sentences.

The shift is rarely dramatic.
It’s linguistic.

From: “I need more proof.”
To: “I trust myself to expand.”

If you know you’re going to be successful, and you can feel that quiet next level calling you, this series is for you.

Save this if you’ve caught yourself delaying your own inevitability.

Comment BLINDSPOT to be first on the waitlist for the Founder Blindspot training.

We’re exposing all four patterns and I’ll be showing you how to use AI to extract your own blindspots.

16/03/2026

This is the pattern I see with intelligent women in business.

When clarity disappears, they assume they need to think harder.

More strategy.
More planning.
More analysing.

But clarity rarely appears inside the overthinking.

It appears when the noise finally drops.

When your nervous system slows down enough for you to hear yourself again.

This is why I created Reset Days.

A space for ambitious women to step away from the constant movement of business and reconnect with their vision.

You leave with clarity, renewed energy and a clear roadmap for the next three months.

If that’s exactly what you need right now, the next Reset Day is open for bookings. April 15th in London.

Comment RESET to get your personal invitation.

Save this for the next time you find yourself trying to think your way into clarity.

11/03/2026

Founder Blindspot 1 of 4

The language gives it away every time.

You are not stuck on strategy.
You are hesitating to be seen.

“I’ll post when it’s clearer.”
“I just need to refine it.”
“I feel cringe.”
“What if people judge me?”

How many of us aren’t sharing because Karen from school may just snigger at how much we’ve pivoted?

This is not a content issue.

It is a visibility threshold.

The moment you show up fully, you remove the option to hide behind potential.

And that is what feels risky.

In the Founder Blindspot training, I am teaching the exact AI mirror process I used to surface these subconscious fears inside my own positioning and my clients’ patterns.

Comment MIRROR to join the waitlist.

This series is about self leadership.

Reel 2 drops next.





08/03/2026

Most of you know me as a mindset coach and retreat host.

But before this chapter, I built a sustainable activewear brand (and ran it for over four years!)

I designed the pieces with the help of a talented designer, sourced the recycled and natural fabrics, found the factories (hello Portugal) and built the brand from scratch (the programme was integral in helping me launch and get initial funding).

There were moments that felt huge at the time.
Collaborating with John Lewis, Neom and Wolf & Badger to name a few.
Receiving funding through a sustainable fashion accelerator.
Emails from customers saying they lived in the leggings (THIS is what I miss the most!)

From the outside it looked exciting.

But behind the scenes there was a constant question running through my mind.

How do I make this REALLY take off?

Then life shifted.

Covid.
I became a mother.
I went through cancer.

And the version of me who had started that business was no longer the woman standing there.

What lit me up wasn’t the product anymore.

It was the conversations.
The mindset shifts.
Watching women realise their lives could expand.

So I listened to the pull I couldn’t ignore.

First into hosting retreats.
Then into coaching and mentoring women in business and life.

Every pivot in my career has started the same way.

A quiet gut feeling that something new was calling. And learning to trust it. Over and over and over again.

If you’ve ever pivoted in your life or business, leave a comment below. I’d love to hear your story.

Have to credit some truly awesome people that I loved collaborating with
Photographers
Models in vid (and bestie)

I

05/03/2026

I asked AI to question my business brutally.

It did. 🙈🙈🙈

And it showed me something I had been missing in my positioning.

This is not about more strategy.

It is about blindspots.

Over the next four reels I am sharing the four subconscious fears that cap ambitious founders before expansion.

Then I am teaching YOU, the exact mirror process inside my Founder Blindspot training.

Comment MIRROR for early details.

02/03/2026

I thought I knew my clients’ fears.

AI showed me I didn’t.

When I asked it to question my business brutally, one recommendation stood out:

Stop guessing. Analyse the language.

So I did.

With privacy fully protected, I fed in anonymised conversations and asked:

What is the pattern here?
Where is the hesitation really coming from?
What subconscious fears are repeating?

Within minutes, five identity-level fears surfaced.

Not surface objections.
Not “timing issues.”
Not “strategy gaps.”

Subconscious ceilings.

And here is what hit me hardest.

I had been coaching them through these fears in real time…
but I had not leveraged the pattern in my positioning.

That is the blind spot.

Now my content speaks directly to the fear before she even says it out loud.

That is power.

This is exactly what I am teaching inside the Founder Blindspot training.

How to use AI as a strategic mirror so you stop building from assumption and start building from truth.

Comment MIRROR if you want the details first.

This series is about seeing what you are not seeing.




01/03/2026

I stopped asking AI for better answers
And started asking it better questions….

And it instantly exposed what I have been missing in my business.

Most founders ask AI for answers.

I asked it to interrogate me.

I used a prompt I learnt from a lunch time learning session from one of Jeremy Utley’s videos a professor at Stanford university that reframed AI from tool to teammate.

Ask me questions. One at a time.
Then give me two obvious recommendations.
And two non obvious ones.

The obvious ones were yeah fine. Useful for sure.

The non obvious ones changed everything.

Because they did not point to more content ideas.

They pointed to friction.

Blindspots.

The places I was leaking time, diluting my message, and staying in “busy” instead of leadership.

That first non obvious recommendation gave me a full new content system for my community as a mindset coach.

And it is the exact process I am now building into my Founder Blindspot training.

If you are building something big and want AI to mirror back what you cannot see yet, follow along. I lead myself through it and now I want to show you how you can too.

Comment MIRROR if you want the training details when they go live.

This is how you collapse time without copying anyone else.





28/02/2026

I asked AI to question my business brutally.

It exposed what I wasn’t seeing.

Founder Blindspot Series begins.

Comment MIRROR if you want the full process.

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