Ethel & Mo

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Ethel & Mo

Embrace your individuality with your outfit. Ethel & Mo The Label by Daisy Snow

It's A Family Affair

First things first, let me introduce The Squad. And me?

So who is Ethel & Mo? Ethel is 99 years of age (21 at heart) and Mo 79 years old. Both Ethel and Mo are still extremely youthful at heart (because age is just a number after all), which definitely made me into the crazy, creative, and outgoing person I am today. Ethel is my Great Nan, and Mo is my Nan. They are in-laws, but together, they could rule the world with their get-up-and-go attitude towa

rds everything in life. They are my biggest inspiration, whether it's fashion or my life choices, so what better way to think about them each and every day by using their names to create something that means so much to me! I'm Daisy, the Girl Boss behind Ethel & Mo The Label. It all started when I was a teenager, dreaming of being my own Boss ever since I can remember, always having the ambition to create pieces I just couldn't find on the High Street. I took the plunge and at 19 years old and opened E&M's first E-Shop on Etsy. Since then, my mission has always been to create simple pieces with a modern twist, for the woman that wants to feel empowered by her outfit. Don't want to wear something everyone else is wearing? You've come to the right place. Customer Service has always been a huge deal for me, so if there is anything else I can do to help the amazing people that support me and my creative adventure then I go ahead and do what I can, whenever possible. Trends are cool, but timeless pieces are forever. Thank you for being amazing! I would love to hear any feedback from all you lovely supporters!

13/02/2019

Hump day vibes ✨✨✨✨✨✨✨✨✨✨

10/02/2019

Hello from the other side - it’s been a while 👋🏼 This is a post I knew I would have to write some day because everything has to come to an end, so here it goes. You may have noticed I’ve been absent from Instagram for the last month. It’s been a mad few months - December was really busy for Ethel & Mo The Label and I thank every single one of you for your generosity and helping Ethel & Mo thrive through Christmas 2018! ❤️ January wasn’t a great month behind the scenes, not in business terms, but my personal life. Although I have been working on exciting new projects for the last month which has been exciting, amongst the madness, we lost the greatest inspiration in my life on 26/01/2019. I’ve only now felt able to explain, yet I know my 100 year old Nan Frog lived the most amazing life, and would want me to continue wearing the beautiful clothes she’s given me because she knew how much I loved her knitted jumpers, embroidered shirts and ball gowns. After all, she will always be the biggest reason I fell in love with fashion. Frog was so proud of what I’ve done, so I know I need to use every ounce of my creativity to push the business I named after her, to new levels. 2019 looks like it’s a sad year so far, when in reality I know she will be telling me to get my ass into gear and to “WORK HARD DAISY DOO DRAWERS” 🥰💚 So here goes 2019 - I’m officially ready and I’m doing it for you Froggy 🐸🌼💐

17/12/2018

Hello Monday ❤️💗❤️💗❤️TODAY IS THE LAST DAY! There have been a lot of hold ups with Royal Mail over the last few weeks so I would highly recommend today being the last day day to order for Christmas Delivery ☃️ Nothing is certain, but I will try my hardest to get your comfies there for you before the 25th ✨💫 Don’t forget to use code FREEMAIL to receive free UK Shipping ❤️

15/12/2018

Hello Saturday 🙋🏻‍♀️ I’ve just made a customised pink ‘SNOW’ Sweatshirt using the Embellished letters and a ‘NO DRAMA’ Sweat in the fabric rainbow letters, sending all the way to the US 🌎 All pieces are 100% cotton with the softest fleece inside 😻 Perfect for eating all that 🧀 over Christmas and hiding it perfectly 👀🤰🏻

14/12/2018

There’s still time to get your Christmas Day tee for UK Customers!!! The cut of day to for my UK Customers to receive in time for Christmas is MONDAY🎄 I would highly recommend ordering sooner rather than later to avoid disappointment as Royal Mail are busy guys right now. Who else can’t wait to eat their body weight in food on the 25th? 🧀🍇🥧🌰🍬🍫🥂🍾

09/12/2018

Christmas jumper goals 🎄✨ Shop online and use FREESHIP for free UK shipping! www.ethelandmo.co.uk

30/11/2018

🎄 CHRISTMAS MARKET 🎄

Ethel & Mo are proud to announce we’ll be at the East Village London Makers Market this Friday and Saturday!

There will so many other amazing small businesses there too so come along and join us for some festivities 🛍💫☕️🎉🎁

It would mean so much to us all if you came for a browse, a shop, or a bite to eat.

We will have LOTS of new designs with us including the most amazing festive jumpers 🙊

See you there Honeys ✨✨✨✨✨

25/11/2018

Can’t see a quote you want on your tee? Just leave a note at the checkout with your preferred wording and it will be personalised just for you! UNTIL TOMORROW: Buy 2 tees for 1 💜💙💚💛🧡❤️ www.ethelandmo.co.uk

24/11/2018

CYBER WEEKEND
There’s 20% off EVERYTHING
and
FREE SHIPPING
when you spend £25 or more on
www.ethelandmo.etsy.com
🙊🙊🙊🙊🙊🙊🙊🙊
Ends 26/11/18

12/11/2018

M O N D A Y 👌🏼 Today will consist of a million things and my to-do list is to the floor, but a few things being working on all your generous orders (which I thank you so much for!!!!) and shooting new content. Monday’s aren’t so bad ✌🏼 📷

06/11/2018

If there was only one outfit you could live in for the rest of your life what would it be? I’d love to know 🙊 Mine is of course this... a hoodie & the Poppy Pants 🙏🏼 I also don’t know if I could live without my sparkly socks? Maybe? I haven’t tried 😬 Anyone that knows me well enough knows they are surgically sewn on me ✨✨✨✨✨✨ Tap to shop the Poppy Pants in Cream, N**e & Black! 🖤

Address

Victory Parade
London
E20 1JL

Website

http://www.ethelandmo.etsy.com/

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