Precious

Precious Modern clothing for women from a carefully edited selection of European brands. Find out more at www.precious-london.com, or just pop in and say hello!

Womens clothing from a selection of European niche brands including By Malene Birger, Essentiel Antwerp, Part Two, Selected Femme, Pyrus, Primrose Park, Set, Munthe, Ottodame, Hartford, 360 Cashmere, Becksondergaard and others.

The shop is filling up with gorgeous new season Autumn fashion. We’ve been busy unpacking all sorts of delights this pas...
02/09/2026

The shop is filling up with gorgeous new season Autumn fashion. We’ve been busy unpacking all sorts of delights this past week from MAISON HOTEL ESSENTIEL ANTWERP and Selected so don’t delay pop in and take a look this week.

Open Wednesday to Saturday 11-5 late night shopping on Thursday to 6pm

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Moving to Autumn 🍂 vibes with soft shades of brown, soft knits and corduroy with embroidered embellishment from MAISON H...
29/08/2026

Moving to Autumn 🍂 vibes with soft shades of brown, soft knits and corduroy with embroidered embellishment from MAISON HOTEL and the key p***y bow tie blouse from ESSENTIEL ANTWERP. Pieces to wear right now just add or subtract a layer as needed !

See you this weekend the shop is open as usual Saturday 11-5 & Sunday 9-4

Enjoy the long weekend

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New super soft socks by Selected in ribbed or sparkly, large triangle vintage style scarves from Precious Boutique and 𝑾...
26/08/2026

New super soft socks by Selected in ribbed or sparkly, large triangle vintage style scarves from Precious Boutique and 𝑾𝑨𝑵𝑫𝑬𝑹𝑳𝑼𝑺𝑻 𝑷𝑨𝑷𝑬𝑹 𝑪𝑶. cards.

Stop by our store, say hi and why not grab a gift and a card for your family and friends…

Open in Columbia Road Flower Market :

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

ESSENTIEL ANTWERP brings you a curated selection of accessories, jewellery and cardigans including the fabulous Kosta Bi...
23/08/2026

ESSENTIEL ANTWERP brings you a curated selection of accessories, jewellery and cardigans including the fabulous Kosta Bicolour Necklace and Kenneth Shiny Tube Bag.

Shop them all in our store in Columbia Road Flower Market. We are open Wednesday to Sunday:

Wed: 11-5
Thurs: 11-6
Fri: 11-5
Sat: 11-5
Sun: 9-4

Gorgeous new pieces including boho style soft cotton shirts from MAISON HOTEL , cool barrel leg jeans from ESSENTIEL ANT...
19/08/2026

Gorgeous new pieces including boho style soft cotton shirts from MAISON HOTEL , cool barrel leg jeans from ESSENTIEL ANTWERP and checked shirts from Part Two .

Come into our store and shop your new favourite item. Find us in Columbia Road Flower Market .

Opening hours:

Wed 11-5
Thurs 11-6
Fri 11-5
Sat 11-5
Sun 9-4

Fresh In: Ever lasting pieces from Essentiel Antwerp. Shop them before they’re gone!Open:Wed 10-5Thurs 10-6Fri 10-5Sat ...
15/08/2026

Fresh In: Ever lasting pieces from Essentiel Antwerp. Shop them before they’re gone!

Open:

Wed 10-5
Thurs 10-6
Fri 10-5
Sat 10-5
Sun 9-4

With the World Cup just around the corner, we’ve curated chic outfits in red, white and blue. Come to our store and try ...
13/06/2026

With the World Cup just around the corner, we’ve curated chic outfits in red, white and blue.

Come to our store and try the April Gingham Top and Antonella Red Blouse from MAISON HOTEL or the classic items from Selected including the Tora Slim Zip Shirt and the Helle Dark Sapphire Short Sleeve Knit.

Open Saturday 11AM to 5PM and Sunday 9AM to 4PM. See you soon!

The Nuhydra Green Polo from and the Jolor Striped Sweater from are our absolute favourites right now here at .london....
10/06/2026

The Nuhydra Green Polo from and the Jolor Striped Sweater from are our absolute favourites right now here at .london.

Playful stripes and colours in brushed and soft lightweight cottons.

Open Wednesday to Sunday in Columbia Flower Market.

We’ve prepared the perfect straw hat selection for you, all from and .Coming in crème, black and multicolour shades, th...
07/06/2026

We’ve prepared the perfect straw hat selection for you, all from and .

Coming in crème, black and multicolour shades, they are the perfect accessory to brighten up your day.

Come by our store and shop your favourites!

Open Wednesday (11am to 5pm) to Sunday (9am to 4pm)

Here at Precious we are making the most out of London’s heatwave and turned it into the perfect excuse to curate some of...
31/05/2026

Here at Precious we are making the most out of London’s heatwave and turned it into the perfect excuse to curate some of our favourite summer pieces.

Come try dresses from Essentiel Antwerp, accessories from Nooki and tops from Numph in our store. Feel the summer vibes!

Open today until 4 PM!

Address

98 Columbia Road
London
E27QB

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 12pm - 6pm
Friday 11am - 5pm
Saturday 11:30am - 5pm

Telephone

+442077392197

Website

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