SUM.

29/11/2024

Certé: redefining luxury travel with a bespoke identity.

From name generation and strategy to branding and design, we created an aesthetic as tailored as the journeys they offer. SUM is proud to have partnered with this New York-based brand.

13/11/2023

https://sumdesign.co.uk/news/elevating-indian-luxury-to-the-global-stage

While the notion of craftsmanship – as it relates to luxury fashion – has traditionally been associated with European artisans, in particular those in Italy, France, and the UK, India has in fact been an active force in intricate design since the 1600s. The challenge for India has been its reces...

16/08/2023

https://sumdesign.co.uk/news/generative-ai-in-luxury-quantum-shift-or-really-useful-tool

Since the launch of Chat-GPT, the use of AI and the news coverage about it, have spread like wildfire. Among students at schools and universities it has taken on such incredible momentum as to have already become a totally unstoppable force, and has left educators across the globe grappling with t

21/07/2023

Step into the world of Rombaut's distinct style.

07/07/2023

Immerse in the dynamic synergy of Aries and Fabric of Society, an iconic collaboration captured through film by SUM.

30/06/2023

Vitkac, the luxury fashion retailer, is revolutionising the shopping experience with a blend of high-end brands and innovative marketing strategies. Witness a 250% increase in sales and a 300% surge in traffic, all while reducing cost-per-sale by 65%. Discover the future of luxury retail with Vitkac.

23/06/2023

Experience the elegance of London's most prestigious private members' club, Annabel's, now extending its unique brand strength into a luxurious product collection. From silk robes to cashmere blankets, each item encapsulates the club's essence of luxury.

16/06/2023

Introducing Ridge Club, a new programme offering leading-edge Swiss health management to high-net-worth clientele. With a focus on preventative medicine and highly personalised health solutions, Ridge Club is redefining the luxury healthcare sector. Experience a precision-based approach to health management for a longer, higher quality life.

12/06/2023

Unveiling Koraru's eco-friendly packaging, designed by SUM. Made from 100% recyclable materials, including fibres from reused algae and cellulose from sustainably-managed forests, our packaging is a testament to our commitment to sustainability. Join us in celebrating fashion that respects our planet.

05/06/2023

Experience the elegance of Savannah Miller's bridal collection. With SUM's innovative approach, we've positioned Savannah as the go-to fashion authority in the bridal market.

29/05/2023

Experience the fusion of heritage and modern luxury with Poggenpohl kitchens. With a 600% increase in enquiries and a 220% surge in website traffic, Poggenpohl is setting new standards in the world of luxury living. Join us in celebrating the art of fine craftsmanship.

08/03/2022

https://www.sumdesign.co.uk/news/how-inclusive-is-your-exclusive-brand

Let’s face it, luxury comes with a high price tag and is therefore by its nature, exclusive. At the same time, you want your brand to be open to a fully diverse audience of consumers, irrespective of their gender, race, sexual orientation, physical abilities, age, or nationality. In this sense you