What originally began as a
way to simply spend more time with her son, Maria quickly realised that there
was an empty gap in the market craving the clothing which she had to offer. Inspired by the sleek cuts
and clean lines of Korean and Nordic designs, Maria wanted to create simple and
effortlessly fashionable clothing was previously only accessible to those
earning high incomes. She wanted to ma
ke the unaffordable, affordable, so that
other mothers like her, could dress their children in pieces and individual as
they were. As her son, Josiah,
continues to grow, so does the product; creating a constantly maturing,
constantly evolving clothing line. From her sitting room, to
a stall in Bricklane; Josiah Amari can now be found in Camden Lock, where her
flagship store is located. A creative space for
creative mummies, Maria strongly encourages mothers everywhere to make full use
of their array of skills, taking them on board as designers and business women
in their own right. And with her team of “Mummy-prenuers” behind her, offers a
bright and colourful collection of gifts, costumes and childrenswear- as well,
of course, as her own Josiah Amari range.
