The Panama Hat Company

The Panama Hat Company Family-run Panama hat specialists with nearly 40 years’ experience, based in Luton. PASSIONATE ABOUT PANAMAS!

Led by Ecuadorian-born Jenny and her daughter Mavi, we combine heritage craftsmanship with modern style to offer one of the UK’s largest ranges of authentic Panama hats. A genuine Panama hat should never be described as simply a straw hat! By virtue of its name, it is in fact a very unique hat, skillfully handwoven in Ecuador over several days or even months. Panama hats are woven from Paja Toquil

la straw, a member of the palm family indigenous to the coastal regions of Ecuador. Their history can be traced as far back as the Incas who were the first to weave hats from this fibrous plant. Since then the extraordinary Panama hat has had a wonderful and varied history. There are different qualities of Panama hats, depending on the fineness of the weave, and therefore can suit every pocket – from the exclusive Montecristi Panama hat, which can take up to 4 months to weave, to the standard woven Panama, which can take only 2-3 days. The weaving process is just a small part of the fascinating journey of a Panama hat, from straw to finished hat. Dependent on shape and weave, some Panama hats can be rolled up, making it a desirable feature for travel. Today the Panama hat, ever-known for its classic style and quality, has retained its charm yet has become ever more fashionable with new styles and patterned weaves to suit all tastes and pockets. See our fantastic selection of Panama hats on our website: www.panamahats.co.uk

Once you have a Panama hat, you will never look at a straw hat in the same way – at the Panama Hat Company we hope you appreciate this amazing piece of craftsmanship and keep this small but dying cottage industry alive for many more years to come !

We absolutely love it when our customers share their photos with us! 🤎One of our lovely customers looking fabulous in hi...
08/09/2026

We absolutely love it when our customers share their photos with us! 🤎

One of our lovely customers looking fabulous in his Panama hat, enjoying a very English tea party… in Belgium! 🇧🇪🫖🎩

We love creating bespoke hats and helping you choose the perfect band to make your Panama truly your own.

And this September, your bespoke band is on us! 🙌
Order any Panama hat during September and choose a bespoke band of your choice completely FREE - usually £20.

Have you got a photo of yourself wearing one of our hats? We’d love to see it! Send it our way and you might just feature on our page. 🤍

✨ EXCITING NEWS! ✨You can now choose from nearly 60 bespoke hat band options to make your Panama hat truly your own. 🎩Al...
31/08/2026

✨ EXCITING NEWS! ✨

You can now choose from nearly 60 bespoke hat band options to make your Panama hat truly your own. 🎩

All of our Panama hats can be personalised with a beautiful selection of bands in different colours, stripes and designs - whether you’re looking for something classic, colourful or a little different.

Head over to our website to explore all the band options now available and find the perfect finishing touch for your hat. 🤍

And looking for something completely unique? We can also arrange specially personalised bands for events, corporate occasions or larger wholesale orders - giving you the opportunity to create a design especially for you or your brand.

It’s a bespoke service that not many hat companies offer, and one we’re very proud to provide. ✨

🇪🇨 Genuine Panama hats, handwoven in Ecuador
🇬🇧 Blocked, finished & personalised in our Luton factory

27/08/2026

A little behind-the-scenes craftsmanship from our Luton factory 🎩✨

Here’s our Georgina Wide Brim Panama being carefully wired and bound by hand - one of the many traditional processes that goes into finishing our Genuine Panama Hats.

Each hat begins its journey handwoven in Ecuador, before being shaped, wired, bound and expertly finished by our team here in Luton, England.

It’s these details and the skilled hands behind them that make every hat special. 🤍

14/08/2026

✈️ Travelling with your Panama Hat? 👒

Did you know that when you go on holiday, you can easily pack your Panama Hat safely in your cabin bag or suitcase?

Simply pack the crown with soft clothing, place your hat carefully amongst your clothes and you’re ready to travel. ☀️🌴

Prefer to keep your hat with you? Our fabulous magnetic hat clips are the perfect travel accessory, allowing you to attach your Panama securely to your handbag or travel bag. Stylish, practical and hands-free! 🤍

So whether you pack it or clip it, there’s no reason to leave your favourite Panama at home.

Where will you be taking yours this summer? ✈️🌍

13/08/2026

🎩 A celebration of British hat-making heritage

James and Mavi are showing off one of their favourite hats each from this season. Both individually blocked and personalised with bespoke ribbons right here in our Luton factory.

Luton has been at the heart of British hat-making for centuries, and we’re incredibly proud to continue that tradition today, using specialist skills and traditional techniques to block, shape and finish our hats.

With an extensive choice of ribbons and trims, we can also personalise your hat to create something a little more individual.

Have you purchased a hat from us before? Or would you be interested in coming behind the scenes to discover more about British hat-making?

🏭 Factory tours are available at our Luton factory, giving you the opportunity to see the craftsmanship, machinery and heritage behind our hats.

We’d love to welcome you.

A little holiday inspiration ☀️🤍Our elegant Georgina Wide Brim Planter Panama is a timeless summer style, featuring a st...
11/08/2026

A little holiday inspiration ☀️🤍

Our elegant Georgina Wide Brim Planter Panama is a timeless summer style, featuring a structured crown and wide, flat-edged brim for fantastic sun protection and an effortlessly sophisticated look.

Handwoven in Ecuador in a Cuenca 3/5 weave, this genuine Panama hat is beautifully lightweight and breathable, before being expertly blocked and finished in our factory in England using traditional hat-making techniques.

With its clean silhouette, the Georgina can be finished with a classic chocolate leather band (as shown) or a smart black petersham band, allowing you to choose the look that suits your style. Perfect with a summer dress by the pool, but equally elegant for weddings, race days and other special occasions.

✨ Brim: approx. 8cm / 3¼ inches
✨ Crown: approx. 10cm / 4 inches
✨ Genuine Toquilla straw
✨ Handwoven in Ecuador
✨ Finished in England
✨ Choice of chocolate leather or black petersham band
✨ Non-foldable

Timeless craftsmanship. Modern sophistication. Exceptional quality.

☀️ NOW AVAILABLE IN NATURAL! ☀️Due to its popularity, we’ve added a Natural version of our much-loved Joules Cheltenham ...
10/08/2026

☀️ NOW AVAILABLE IN NATURAL! ☀️

Due to its popularity, we’ve added a Natural version of our much-loved Joules Cheltenham Panama. Previously available in Ivory, it’s been one of our best sellers this season, so we simply had to make more!

And although it’s a classic style for men, the Cheltenham looks equally fabulous on women, making it a wonderfully versatile Panama for anyone who loves a timeless summer hat. 🤍

Handwoven in Ecuador from genuine Toquilla straw using the traditional Cuenca herringbone weave, it’s exceptionally lightweight and breathable. Perfect for keeping you cool and protected on warm, sunny days.

Each hat is carefully blocked and finished by hand in our Bedfordshire factory, using traditional hat-making techniques and machinery.

✨ Available in Ivory or Natural
🎩 Choice of navy or black band
🧵 Bespoke trims also available
☀️ Lightweight and breathable
🇪🇨 Handwoven in Ecuador
🇬🇧 Finished by hand in England

Brim: approx. 7cm / 3in
Crown: approx. 9cm / 3.5in

One of our best sellers this season. Grab yours before it sells out! ☀️

Address

Hat House, 32 Guildford Street
Luton
LU12NR

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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