13/07/2026
Episode 4: The fit
Getting the fit right for our clothing isn’t guesswork.
Every new product goes through multiple rounds of fitting, tweaking, and refining before it ever reaches production.
In this fit session, Nicole is wearing the third sample of our new women’s jersey and bib shorts while we assess how it fits in the riding position. Every crease, loose area, and point of tension is marked and pinned so we can make adjustments back at the factory. During this session, we realised a side panel wasn’t improving the fit, so we removed it to create a cleaner, more comfortable jersey. Small changes like this are what make all the difference during development.
It’s a slower way of developing products, but it’s how we create cycling kit that’s designed to perform on the bike—not just look good on a hanger.
This is just one step in the journey of developing our new women’s range.