What are the opening hours?

Monday 10:30am - 4pm Tuesday 10:30am - 4pm Wednesday 10:30am - 4pm Thursday 10:30am - 4pm Friday 10:30am - 4pm Saturday 10am - 6pm

Belle Of The Ball Bridals

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Belle Of The Ball Bridals

Being a Belle Of The Ball Bridals Bride is one who is loved and celebrated
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A Bridal shop dedicated to giving brides the service they deserve, you are on an incredible journey to become a Mrs and we cant wait to join you on this epic life adventure.

25/07/2026

🚽A PUBLIC SERVICE ANNOUNCEMENT 🚽 brides before you go to the loo on your wedding day watch your face!!!!

14/07/2026

Happy Birthday to the one and only Annabel!!!

If there’s one thing everyone who knows you can agree on, it’s that you love people with your whole heart. You’re the biggest cheerleader, the loudest laugh in the room, and the person who makes everyone feel seen, valued and loved.

Your mischievous spirit, infectious energy and huge heart make life so much brighter for everyone lucky enough to know you. Somehow every ordinary day turns into an adventure when you’re around.

Here’s to another year of laughter, unforgettable memories and celebrating the incredible person you are.

Happy Birthday, Annabel. We love you! 🎂🎉🎈

Pictures featuring some of Annabel’s favourite things! Of course wedding dresses…, a fancy event followed by a VERY good night, tea, shoes and Disney (music by the love of her life)💕

01/07/2026

💕CALLING ALL CURVY BRIDES💕

Nothing means more to us than hearing from brides who felt confident, beautiful, and supported during their dress journey. ❤️

Wedding dress shopping can feel daunting for anyone, but for many plus size brides there can be an added layer of anxiety. We often meet brides who arrive feeling nervous about trying dresses on, worried they won’t find styles they love, or fearful of how the experience might make them feel.

That’s why we’ve always been committed to celebrating women of every shape and size. Around half of our samples are in sizes 18–34, with every gown chosen not only for its style but for its incredible structure, support, and fit.

The reviews shared by our brides mean the world to us. Not only do they remind us why we do what we do, but they also help future brides feel safe, reassured, and excited to walk through our blue doors.

To every bride who has trusted us with such an important part of her wedding journey, and to everyone who has taken the time to leave a kind review—thank you. Every word truly matters

Your Fairy Godmothers
Annabel, Tara and Fern

13/06/2026

Behind every magical bridal appointment are our three fairy godmothers ✨

At Belle of the Ball Bridals and Devlin Bridal Couture, we often joke that we’re like three fairy godmothers. We may all share the same passion for helping brides find their dream dress, but each of us brings something completely different to the table—and that’s what makes our team so special.

💫 Annabel is fearless, driven, a little bit crazy, and loves with her whole heart. Her passion for helping others shines through in everything she does. While she adores an over-the-top, one-of-a-kind gown, she can never resist the timeless beauty of a classic, elegant dress with clean lines and effortless sophistication.

💫 Tara may be small in stature, but she is mighty in every sense. She’s the one who keeps everything running smoothly and somehow remembers absolutely everything for the rest of us! Bubbly, funny, and incredibly kind, she has a way of making every bride feel like part of the family. And if there’s a huge princess dress covered in sparkle, chances are Tara will be bringing it into your fitting room.

💫 Fern is our warm and caring creative soul. She genuinely cares about every person who walks through our door and brings positivity and joy wherever she goes. She’s also the reason anything gets done when the other two are busy laughing and chatting! Fern loves colourful gowns, beautiful florals, and alternative styles that look as though they’ve stepped straight out of an enchanted garden.

Together, we’re three very different women with one shared goal: making every bride feel beautiful, confident, and completely herself.

Because sometimes finding your dream dress isn’t about finding one perfect style—it’s about having three fairy godmothers who can see the magic in you from three different perspectives. ✨💕

09/06/2026

🎉Take Me Away Today🎉 here are just a few of our fabulous take me away today dresses. Up to 90% off of their original price, just look at how stunning they are!!! Book your appointment today at Wiltshire's largest and longest standing bridal boutique. We have over 1000 dresses in store to choose from. Whether it's a take me away today dress that's £1000 or under or a To Order dress from £1000. We can't wait to help you say YES to the dress

06/06/2026

💕Every business starts with a dream, and ours began with one bride’s wish.💕

Annabel found herself searching for her own wedding dress and asking a question that so many women have asked before her: “Where is the magic?” She wanted every bride, regardless of size, shape, or background, to feel beautiful, celebrated, and truly important during one of the most special moments of her life.

That dream led to the opening of a small, humble bridal shop in Melksham.

What started as a passion to create an inclusive, welcoming space has grown into something beyond what we could ever have imagined. Today, Belle of the Ball Bridals and Devlin Bridal Couture is home to hundreds of stunning gowns, offering endless possibilities for every bride’s unique vision.

But while our collection has grown, our mission has never changed.

We believe every bride deserves an experience filled with love, laughter, excitement, and confidence. We have created a relaxed, pressure-free environment where expert guidance meets genuine care, making the journey to finding “the one” not only easy, but unforgettable.

Over the years, our family has grown too. Alongside our beautiful bridal collections, we now proudly help mothers of the bride and groom, bridesmaids, and prom girls find outfits that make them feel just as special.

From that little shop in Melksham to the thriving bridal destination we are today, every appointment, every smile, every happy tear, and every “yes to the dress” has been part of our story.

To every bride, mother, bridesmaid, prom girl, friend, and family member who has trusted us along the way—thank you. You are the reason we do what we do, and we cannot wait to continue creating magical moments for many years to come.

With love,

Annabel, Tara and Fern 💕

04/06/2026

💕FAQ💕 Our most asked question and the one that surprises our brides the most! How far in advance should I find my dress? No matter what your time scale we will find you the perfect dress but this guide is to help you understand ordering times and what’s right for you.

30/05/2026

💰Round 2 of guess the price💰 this weeks guess the price is from our plus size section.... let's see how the girls get on!

23/05/2026

💰GUESS THE PRICE💰 we thought we would play a little game and see how well the girls know prices.... they did exceptionally well.... imagine having to remember over 1000 dress prices!!!

15/05/2026

💕Ask Annabel💕 today's ask annabel talking timescales and plain dresses . Don't forget to send us your questions

Address

New Hall, Market Place
Melksham
SN126EX

Opening Hours

Monday	10:30am - 4pm
Tuesday	10:30am - 4pm
Wednesday	10:30am - 4pm
Thursday	10:30am - 4pm
Friday	10:30am - 4pm
Saturday	10am - 6pm

Telephone

+441225920747

Website

http://www.belle-ofthe-ball.co.uk/

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