16/04/2026
It has been a little quiet here lately.
Life, family, health, and a lot of behind-the-scenes thinking meant we needed to take a step back for a while.
During that time, we kept coming back to the same question: what do we really want this brand to become?
Priddlestix was a huge part of the journey, but it no longer felt quite right for where we are heading.
So after a lot of thought, we rebranded.
Priddlestix is now ADAJE.
The new name feels more in line with the kind of pieces we want to create: understated, wearable, a little more grown up, and designed to last.
The values have not changed. We still use organic cotton, circular design, and create pieces made to be remade rather than thrown away.
To celebrate Earth Day and this new chapter, use code EARTH10 for 10% off until 23rd April. On Earth Day itself, there is also free UK shipping when you use the code.
Thank you for sticking with us while we figured things out.
– Bee
