Sunday Riders Cult

06/06/2026

🚴 Sunday Riders Cult

Casual clothing inspired by cycling culture.

Small brand. Big goals. Supporting grassroots cycling one ride at a time.

Follow the journey

05/06/2026

🚴 Cycling-inspired casual wear
☕ Built for life beyond the bike
🌱 Supporting grassroots cycling
📍 Small brand | Big ambitions
👇 Join the cult

04/06/2026

The cobbled classics remind us why we fell in love with cycling.

The grit. The suffering. The attacks. The stories written on roads that have challenged riders for generations.

At Sunday Riders Cult, we’re inspired by that same spirit. Not just the heroes racing over the pavé, but the local riders, volunteers, clubs, and events that keep cycling alive every weekend.

We’re a small brand with big ambitions, committed to supporting grassroots cycling and giving back to the community that makes this sport so special.

Here’s to the breakaways, the early morning club runs, the muddy lanes, and the riders chasing their own goals.

The classics may be over, but the ride never stops.

02/06/2026

Giro ✔️
Tour de France loading… ⏳🇫🇷

Get race-day ready with our Tour-inspired T-shirts and hoodies.

01/06/2026

🚴 RRCC Weekly Round-Up

From hailstorms to sunshine in the space of a week ☀️

⏱️ RRCC TT Series – Round 9
📍 Princethorpe

Fast conditions returned and so did the quick times.

🏆 Dave Elliott took the RRCC win on his TT bike.

🏆 Tony Johnson claimed the handicap victory with his best ride since August 2024.

Every handicap ride came in under the 20-minute target 👏

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⚡ Shrewsbury Crit

Sam Barnwell flew the RRCC flag in a busy and competitive field.

The break went early and disappeared up the road, leaving the rest of the race chasing hard.

Despite a technical circuit, a hectic sprint and a trip towards the gravel in the finale, Sam still brought home:

🚴 11th place

Another strong ride and more valuable race experience in a fast-moving field.

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Massive thanks to all the organisers, marshals and volunteers who make these events possible 👏

More racing coming soon 🚴💨

26/05/2026

🔥🚴‍♂️ SUNDAY RIDERS CULT x PROJECT 100 🚴‍♂️🔥

When we created Sunday Riders Cult, the goal was always bigger than clothing.

We wanted to support cycling culture, help riders chase opportunities, and give something back to the sport, especially to younger riders trying to break into racing.

That’s why we’re incredibly proud to officially support Project 100 with Rugby Racing Cycling Club from 2027 onwards.

Project 100 is an initiative focused on supporting Under 23 riders by helping reduce the financial barriers that come with racing through:
• Race support
• British Cycling licence support
• Development opportunities
• Transport and logistical support

Grassroots racing in the UK is tough. The talent is there, but the costs can quickly become overwhelming for young riders trying to progress.

Project 100 is about changing that.

As part of our support, Sunday Riders Cult will be helping with:
🚐 Transportation & logistics
📸 Social media promotion
🚴‍♂️ Supporting the wider Rugby Racing scene
🔥 Helping build a strong racing culture around the project

And honestly… we couldn’t think of a better time to launch something like this.

2027 brings:
• The launch of Project 100
• The continued rise of Rugby Racing’s road setup
• The build-up toward Rugby Racing’s 100-year anniversary in 2029
• And the return of the Grand Départ to the UK 🇬🇧

No, nobody is pretending we’re building a WorldTour team overnight…

…but if this project helps even one rider continue racing who otherwise couldn’t afford to, then it’s already worth it.

And who knows? Maybe one day we’ll be able to say we helped support the future stars of British cycling.

If you want to support what we’re building, take a look at our clothing collection. Every purchase helps us continue investing back into cycling culture and projects like this. By buying and supporting Sunday Riders Cult, you’re becoming part of something much bigger than just clothing, you’re helping support the future of grassroots racing

25/05/2026

🚴 RRCC Weekly Round-Up

A rare thing happened this week… we finally raced in some dry weather 🌤️

—

⏱️ Lawford TT – Round 8
🥇 Ben Hawkins
Ben continues his strong run of form and now leads both the scratch & handicap standings 👏

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⚡ MK Bowl Crit #4
National Bowl

Fast racing from the start with RRCC forcing the pace all evening.

🥉 Grzegorz Kulej
⚡ 1000w+ sprint
🎯 7 BC points

🚴 Thomas Greeves — 7th
🎯 +3 points

🔥 10 points in one race for RRCC

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⏱️ Crazy Legs Open TT
Darley Moor Sports Centre

Dave & Spud back in TT action.

Spud completed his first solo circuit TT and continues closing the gap to Dave 👀

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☀️ Sunday Club Run
Paddox / RRCC / Sunday Riders Cult ride out in perfect weather.

Most importantly:
🏁 I beat Grzegorz at the town sign sprints.

We will ignore the fact he’s raced about 400 times recently 😅

24/05/2026

Rugby Racing / / Sunday Riders Cult Sunday morning “cafe” ride was awesome. It was so awesome that we sacked off the cafe to hammer out the miles. What was meant to be a nice tranquil affair turned into full gas efforts (plug for our full gas tee)

22/05/2026