04/10/2026
Wool Month - Campaign for Wool
“The Campaign for Wool was HM King Charles’s personal initiative when he was The Prince of Wales in 2008 and was officially launched in 2010 in a bid to assist wool growers from throughout the Commonwealth to challenge the rise of toxic synthetic fibres in the worlds of fashion, interiors and the built environment. As Patron, over the past decade of the Campaign, the then Prince of Wales has visited numerous regions of the UK, Italy, Australia, New Zealand, Canada and South Africa to engage with wool growers on how best to explain the distinct environmental excellence and ecological benefits of wool in all its end uses.” source - campaignforwool.org
The Cambrian Mountains Initiative (CMI), was one of four rural initiatives aimed at supporting and developing the upland farming economies of Mid Wales, Dartmoor, the Peak District and The North Highlands.
The quality of the wool is sourced from farms from the Cambrian mountains region in Wales & has not changed in the years since the project began.
Same farms, same sheep, same beautiful quality.
Commercial quantities, repeatable quality.
Fibre is bought through British Wool and processed at Hawarths.
The business has undergone several structural and personnel changes over time. Suzi currently being the sole owner of the business in West Wales.
Throughout the month of October every year brands, retailers and organisations come together to champion wool through inspiring products, educational content and events. Raising awareness to help consumers make more informed and sustainable choices when shopping for clothing and home furnishings.
Choosing wool helps support British (and Welsh) farmers, rural communities and helps build a more sustainable future.
How can you, as a consumer - and lover of wool, support the British (and Welsh) woollen industry?
Look out for the shepherds crook on garments and products - Navy for British, green for Welsh and light blue for Scottish.
Look for British wool labelling and delve into the provenance of the pieces you are buying. Ask the maker, producer or retailer
