07/09/2026
ELITE EXPLAINS: Why do clothes shrink? 👕📏
Ever bought something that fits perfectly… then suddenly it feels a little too snug after a few washes? 😬
There are two big factors when it comes to shrinkage: the quality of the garment AND how you look after it.
Better-quality clothing generally uses more carefully constructed and treated fabrics, helping garments hold their shape and size for longer. That’s particularly important with workwear — when something is being worn and washed week after week, buying purely on price can sometimes cost you more in replacements in the long run.
But even great clothing needs a little TLC! 🧺 Always check the care label, avoid washing hotter than necessary and be careful with high-heat tumble drying. Heat and agitation can cause fibres — particularly cotton — to contract.
The Elite rule?
💙 Buy better.
💛 Wash smarter.
💙 Wear it for longer.
Because good workwear shouldn't just look great on day one — it should keep looking great wash after wash.