The Kid Collective

The Kid Collective Where big ideas meet little imaginations ✨
The Kid Collective - creating, curating, and celebrating all things kids, and creativity. UK based 🙌🏻

Find toys from brands big and small, and play ideas you won't find anywhere else.

18/06/2026

The TKC team share the play essentials they reach for in warmer weather 🌞 (fingers crossed it returns!)

Shop their recommendations at The Kid Collective 🫶

11/06/2026

If you’re a parent, you already know the challenge:

🚗 Car journeys
☕ Coffee shop stops
🍽️ Waiting for food to arrive
✈️ Travelling with little ones

That’s where our Busy Bags come in.

Filled with fun activities to keep little hands and minds busy, they’re the bag you’ll be grateful you packed.

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When is Needoh back in Stock?This is our most frequently asked question right now so here's our honest answer...The last...
09/06/2026

When is Needoh back in Stock?

This is our most frequently asked question right now so here's our honest answer...

The last two timed drops sold out within seconds. So we're scrapping timed drops for now.

We're moving to random 'ghost' drops online. We don't tell anyone ee maybe a cheeky TikTok post. We strongly recommend signing up for stock notifications on the specific NeeDoh items you're after, so you'll be notified by email as soon as stock lands.

For MUCH bigger restocks, we'll aim to provide advance notice on social media with pre-announced launch times, while ensuring our website is as prepared as possible.

NeeDoh is only sold currently on our website. Our TikTok shop is back up and we'd like to get the stock on there too.

Remember we have a limit of 3 NeeDohs per type. This is to try make it easier for everyone to get NeeDoh during the shortage NeeDoh. We will be on the look out for resellers and these orders will be cancelled.

The Needoh hype is having an impact on squishy/ sensory toys in general so our SPEKS and Scrunchems lines are also in demand. We do have a very exciting product coming soon 🥟

PLEASE be aware of fakes surfacing around online market places, corner shops etc If you want to make sure you're buying legitimate Needoh have a read through our blog on our website > https://thekidcollective.co.uk/blogs/blog/how-to-spot-a-fake-needoh

06/06/2026

It’s here. 🎉🎂

Introducing the VERY limited-edition Stapelstein® Original Sprinkles.

Exclusively launching to celebrate Stapelstein’s 10th birthday, Original Sprinkles is a joyful tribute to a decade of movement, creativity and play.

With its colourful confetti-inspired design, this special edition reflects the imagination, curiosity and countless play moments that have shaped the Stapelstein journey over the past 10 years.

A celebration of the past 10 years. A collector’s piece for the next 10 years and beyond.

As a proud UK Signature Partner, we’re delighted to celebrate this milestone alongside the families, educators and play advocates who continue to inspire us every day.

Available now, while limited stocks last. 🌈

Address

Oadby

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

020 33725220

Website

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