23/08/2026
Machine Fitness did not begin in a warehouse.
It began in 2012, with stock stored in our garage and orders packed across our living-room floor.
One of our first products was the Train Like A Machine Tech T-Shirt. Its fabric, fit and construction have evolved, but the message has remained with us from day one and is still part of the collection today.
From that living-room floor, Machine began to grow.
Dan Harding, Dan Yeomans, Ross Dickerson, Sadik Hadzovic, MattDoesFitness, Gabriel Sey, Rob Lipsett, Joe Delaney and GoodyBeats helped introduce us to a worldwide fitness community.
Many more played an important part in our journey, far too many to name individually, but we hope they know who they are and how grateful we will always be. Logan “GoodyBeats” would also go on to become a lifelong friend.
Then came BodyPower 2015.
Only a few years after starting from our garage, Machine had one of the biggest stands at the expo. We had an incredible team, an amazing athlete team and customers travelling to see us.
Joel Corry as the DJ on our stand and drew such a crowd that the surrounding area came to a standstill.
That weekend will stay with us for the rest of our life.
Our message was . Looking back, it describes the history of Machine Fitness.
We moved into warehouses, sent thousands of orders around the world and developed clothing that became part of people’s training and everyday lives.
Now, more than 13 years after it began, we are preparing to leave our warehouse.
As things currently stand, once the remaining clothing is sold, there will be no new collection and no planned restocks.
The Final Warehouse Sale is now live, with savings of up to 80%.
Could the response create a future for Machine Fitness clothing? Possibly. If it does, we will be honest about that. But this is not manufactured urgency or a marketing stunt. Right now, this is the reality we face.
To everyone who supported us, wore Machine, worked with us, visited us at BodyPower or placed an order, thank you.
Whatever happens next, nobody can take away what we built together.
Train Like A Machine.
The Machine Fitness Team
