BUFF

Inspiring a more conscious world through the thrill of adventure. Explore our sustainable headwear an

29/08/2026

A little video from last night at the Les Contamines Cheering Zone!! 📣🤝🔥 UTMB Mont-Blanc

27/08/2026

"We were just dreaming of having a bib one day for this race. So I think now is the time to achieve at least part of our dreams.” 🥹 — Sylvain Cachard

From dreaming of standing on this finish line in Chamonix as a kid to making that dream a reality. 🚀

Congratulations, Sylvain, on an incredible 4th place at OCC 💪!

26/08/2026

Summer isn’t over yet! ☀️

Get an extra boost for your next adventure with up to 50% OFF selected Web Specials.

Whether you’re hitting the trails, heading out for a run or making the most of the last summer days, now’s the time to gear up for less.

⏳ Summer Boost ends September 9.

👇 Shop selected Web specials: https://ow.ly/CBWg50ZFGA1

25/08/2026

We thought this was a good idea… RIP to our legs. 💀 But that’s how we like to do it! When we get the chance to take part of the UTMB Mont-Blanc MCC race, we take it! 🤝

Now the BUFF® staff team is ready for a full week of following our athletes, cheering, activations, shakeout runs and all things during UTMB Mont-Blanc 🏃‍♀️⛰️

📣 Stop by our cheering zone at Les Contamines during UTMB on Friday night all details in our Strava Club 👇 https://ow.ly/ht0050ZFh1P

Stay tuned for the week ahead! 👀

23/08/2026

Tomorrow, it all begins. 🏔️🔥

4 letters: U T M B.
What started around Mont Blanc became the ultimate reference in trail running.

But ultra-distance is about more than distance. Sooner or later, the light fades. The temperature shifts. The race changes.

Those are the hours that inspired the BUFF® x UTMB World Series 2026 Collection: the unseen ones, where the body is pushed further, the mountain feels quieter, and every choice matters more.

UTMB® Mont-Blanc week starts tomorrow. Chamonix, we’re ready.

Discover the collection 👇
https://ow.ly/ezix50ZBRob

21/08/2026

UTMB Mont-Blanc our athletes are ready! 🏔️🔥

The countdown is on. Our BUFF® athletes are putting in their final miles before we all come together in Chamonix for race week.

The hard work is almost done. Now it’s time to race. 💪

📲 Follow on Instagram for daily content before, during and after the races.

20/08/2026

It’s almost go time. Every August, the Mont Blanc valleys awaken to something extraordinary.
20 editions later, we’re still here, together.

Since 2007, BUFF and UTMB Mont-Blanc have grown alongside the trail community. We’ve shared the victories, the setbacks, the challenges, the celebrations, and every step in between.

This year, we return to Chamonix for our 20th edition, ready to live the moments, share the emotions, and write the next chapter together.
Now, the mountains are calling. 📞🏔️
See you in the Mont-Blanc valley!

📢 Thank you Ludovic Collet for the voice in this video. Ludo is also celebrating 20 years as the official speaker at the UTMB Mont-Blanc finish line!

17/08/2026

One week to go until HOKA UTMB® Mont-Blanc! 🏔️⏳

The training is almost done, the countdown is on… but is your race pack ready?

Before heading to the start line, make sure you’ve checked the mandatory equipment required for your race. Mountain weather can change fast, and additional gear may be activated depending on the forecast and conditions, including items from the Hot Weather or Cold Weather Kit.

Double-check your gear, pack smart and get ready for the big day. 💪

👇 Check the full mandatory equipment list: https://ow.ly/Hlgr50ZzPmA
👇 Discover the BUFF® x UTMB® World Series Collection: https://ow.ly/BKLj50ZAyqK

See you in Chamonix! 🔥

15/08/2026

Question: What do you get when you mix a bunch of Midnight Runners, a DJ, lots of neon and glitter, dark skies, and BUFF®? Answer: A rowdy new partnership!

We’re hard launching our newest running club partnership with Midnight Runners San Francisco Over 150 people showed up for their midsummer midnight run in San Francisco, in full glowing gear! This is just the beginning. We can’t wait to see what other shenanigans we get into with Midnight Runners San Francisco

Follow our Strava Club and don't miss out on upcoming events👇
https://ow.ly/mefH50ZwTvJ

13/08/2026

Some adventures don't come with shade. 🏜️☀️

That's why we made the BUFF® Desert Cap 🫡.

Featuring a multi-position neck cape that can be worn loose, tied, or tucked away, it adapts to the conditions while helping keep you comfortable. Plus, with UPF 50 sun protection, it's built for long days under the sun.

Built for the hottest days. Ready for the wildest places.

Discover the BUFF® Desert Cap 👇
https://ow.ly/sYB350ZwEm3

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