SASS Fashion, accessories, styling and life! A womenswear boutique full of style and sass!

LOVE RUGBY festival is happening soon… two weeks worth of activities to try and the majority of them are FREE!Share with...
06/06/2026

LOVE RUGBY festival is happening soon… two weeks worth of activities to try and the majority of them are FREE!
Share with anyone you think may be interested, we have brochures in store to show what’s on each day!

05/06/2026

Hello stranger! It’s been a while since we’ve done a chatty video! Trying to get my creativity flowing again!

A good old tube strike yesterday meant my buying appointments were done on zoom but it was lovely to see the pre spring ...
03/06/2026

A good old tube strike yesterday meant my buying appointments were done on zoom but it was lovely to see the pre spring 2027 collections from and

We’ve used this fun geometric print by  for this weeks window and I completely forgot to take any pics of the outside 🤣
02/06/2026

We’ve used this fun geometric print by for this weeks window and I completely forgot to take any pics of the outside 🤣

The heatwave may have cooled off slightly but summer is just around the corner! If you’re off on your hols then the Wyne...
01/06/2026

The heatwave may have cooled off slightly but summer is just around the corner!
If you’re off on your hols then the Wynette dress by is a suitcase essential! It’s a linen blend (and lined) so it’s lightweight and ideal to go from beach to bar! £59 sizes XS-L
Raffia bag (with cross body strap) £22

Another week of stunning outfit choices by Jess! We’re loving this new print by  Also loving the warm sunny days - who g...
28/05/2026

Another week of stunning outfit choices by Jess!
We’re loving this new print by
Also loving the warm sunny days - who got woken up by the storm in the night?!

It’s been a hot and sunny long weekend but it’s back to the grind tomorrow!We’ll be open from 10am and if you’ve not vis...
25/05/2026

It’s been a hot and sunny long weekend but it’s back to the grind tomorrow!
We’ll be open from 10am and if you’ve not visited us before.. take this as your sign!

22/05/2026

Let me show you the latest summer drop from
The timing couldn’t be more perfect with the upcoming heatwave!

The vibes are summery in store so if you need some new pieces to keep you cool and stylish over this little heatwave, yo...
21/05/2026

The vibes are summery in store so if you need some new pieces to keep you cool and stylish over this little heatwave, you know where to come!
📍 Sass, 22 Regent st, Rugby

Jess has refreshed the window for this week and it features lovely neutrals with highlights of blue! Some gorgeous outfi...
20/05/2026

Jess has refreshed the window for this week and it features lovely neutrals with highlights of blue!
Some gorgeous outfit inspo for the warmer days ahead.

Address

22 Regent Street
Rugby
CV212PY

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

Telephone

+441788571811

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