What Alice Wore Bridal

What Alice Wore Bridal St Albans Breezy Bridal Boutique For Modern Brides ♢ Made To Order gowns £1400-£3000 ♢ Outlet gowns from £1000-£2000 ♢
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In love with Serena in her customised WHITE APRIL gown ♢A true light throughout her bridal journey with us, Serena kindl...
19/06/2026

In love with Serena in her customised WHITE APRIL gown ♢

A true light throughout her bridal journey with us, Serena kindly shared her wedding images by Bianca Sardi | Documentary Wedding Photography and they were exactly as we’d imagined- full of love, fun and laid-back luxe styling. Beautiful. Congratulations to you both and thank you so much for being a What Alice Wore bride.

✨ What Alice Wore
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

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15/06/2026

We love a Chanukah wedding, and Ella and Aaron’s is one of the best we’ve seen! Their vision for their winter Jewish wedding was “twinkly winter wonderland with lots of doughnuts, latkes and joy,” and they worked with the most talented team – including a number of beloved Smashing The Glas...

15/06/2026

This is not a drill. All Monreal samples are half price ♢

These stunning gown styles are leaving the boutique and therefore the samples are available to purchase at half price. We don’t expect them to be with us for long, so book your exclusive-use appointment pronto to fall in love with your Monreal dress and whisk her away the same day. These gowns are mostly size 12-14 and can be altered up by one size and down by two.

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📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

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Team Lace or Team Appliqué? Or quite frankly, don’t know the difference? ♢Lace - This fabric can be delicate (think Chan...
08/06/2026

Team Lace or Team Appliqué? Or quite frankly, don’t know the difference? ♢

Lace - This fabric can be delicate (think Chantilly), or more bold (perhaps Laser-Cut) and is woven directly into the material for that timeless, romantic look.

Applique - A literal translation is from the verb ‘to apply’, and in this case means that lace details are carefully placed and sewn on top, creating beautiful texture, dimension, and detail

Team soft lace or statement appliqué? Tell us which bridal style has your heart 👇 the first 5 images are Lace —> the second 5 are applique —>

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📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

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Our Top 10 Sample Sale Picks ♢ Did you know that around half of our gowns are available ‘to go’ as Samples? These gown...
01/06/2026

Our Top 10 Sample Sale Picks ♢

 
Did you know that around half of our gowns are available ‘to go’ as Samples? These gowns are perfect if you’re short on time or would like to keep a lid on the budget. But so many of our brides end up falling in love with a dream dress which just so happens to be available as a Sample- and being able to whisk her away the same day is an added bonus.

Swipe through our Top 10 gallery of styles >>

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📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

____________________________________

29/05/2026

When should I book my appointment? The short answer is around a year before your Wedding Date but… ♢

…our advice is to start when you feel ready to meet your gown. Why a whole year? Made To Order gowns can take 6-8 months to be made and shipped with 3 months needed for alterations.
 
If you feel ready to make a decision before the 12-18 month countdown, that’s fine too, but we ask that you do wait until you’re ready to say Yes should the perfect gown be found, rather than come in for a ‘try on’.
We’ll be working hard to find your dream dress, so it’s brilliant to be in the right headspace.

We can, of course, find you a gown with less time to go. Over half of our gowns are available as Samples. Sometimes Samples are the clear option as timing is tight and we can’t get a Made To Order gown in time, but sometimes it just so happens that your dream dress is available to whisk away that day, on discount.

Our Made To Order gowns run from £1400-£3000 and our Sample gowns are priced between £1000-£2000.

✨
📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

____________________________________
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19/05/2026

Rapid fire bridal debate. Veil or no veil? ♢

Drop your vote below 👇

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📍 St Albans | Herts
🔗 Link in bio to start your bridal journey with us
📲 01727 613069

Address

2 Clarence Road
Saint Albans
AL14NE

Opening Hours

Tuesday 5pm - 9pm
Wednesday 10am - 6pm
Thursday 10am - 9pm
Friday 1pm - 9pm
Saturday 10am - 4pm

Telephone

+441727613069

Website

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