The Blue Zebra

The Blue Zebra We are a unique online giftshop, with a shop in Sherborne * Organic Baby & Children's Clothes * Wood

It’s September 2026… and I’ve just sent off my designs for Summer 2027. If you work in retail or fashion, you’ll know ex...
07/09/2026

It’s September 2026… and I’ve just sent off my designs for Summer 2027.

If you work in retail or fashion, you’ll know exactly how crazy that sounds, but this is the reality of the industry.

Next summer has already been designed, discussed and ordered in so many businesses. It’s a ridiculously fast world of constant newness, new collections and, sometimes, a throwaway mentality.

And this morning, I finally sent through, The Blue Zebra’s 2027 Summer Collection, to the factory in Peru.

Now the really exciting (and slightly terrifying) bit begins.

The designs will be looked at and discussed. Tweaks will be made. Samples will be created. I’ll see them, decide what I love, what needs changing, what needs tweaking… and then more alterations before we finally commit to minimum quantities and production.

I have to be honest, I often feel very behind in this industry.

There is so much pressure to keep up. To be designing the next thing, whilst everyone else seems to be three steps ahead.

And sometimes, that pressure really gets to me.

So I keep giving myself the same little pep talk:

**You are not behind.**

**Your designs are here to stay.**

Because once they are complete, I don’t want you to wear them for one season and forget about them.

I want you to see them year after year.

I want them to be loved, worn, handed down and brought out again and again. Hopefully bringing a little smile to your face every single time. 🤍

So although it sometimes feels like a race, it isn’t.

I have to keep reminding myself of that.

And today I’m feeling a mixture of excitement and apprehension as I wait to hear from Francesca in Peru and find out what she thinks of my **2027 Summer Collection**.

Wish me luck… 🫣

My gosh… what a couple of weeks.My body and mind have very much been in limbo between bursting excitement and complete c...
05/09/2026

My gosh… what a couple of weeks.

My body and mind have very much been in limbo between bursting excitement and complete chaos.

Because amongst everything else, The Blue Zebra was featured in British Vogue… and I honestly don’t think I’ve even spoken about it enough. Because it is major. It is something I am incredibly proud of and something I never imagined when I started this little journey.

But then came September. 😅

Making sure what feels like one million school uniform items are labelled. School shoes. PE shoes. Forest school kits. Haircuts. Nail cuts. When does the list actually stop?

It doesn’t.

School lunches booked. Clubs booked. Extra activities for four busy boys organised.

And then, just to add to the chaos… the little cat needed their vaccination, and Goldie decided to eat another mouse and scratch her throat.

So something had to give.

And for me, that was being here.

I’ve been a little quiet on social media lately, and honestly? I think that’s okay.

I think we can all agree that sometimes we need to put our phones down, step away from the noise and simply be present. Social media will always be here when we come back.

But our little ones?

They’ll be that little bit older.

That little bit more independent.

And needing us that little bit less.

So whilst I absolutely love this little community and sharing The Blue Zebra with you all, my boys will always come first.

Sometimes you just have to take a breath, embrace the chaos and remember what really matters. 🤍

And now… perhaps I can finally take a moment to properly celebrate the fact that The Blue Zebra is in Vogue.

There is something about a robin that has always felt a little bit magical to me.For so many of us, robins have come to ...
30/08/2026

There is something about a robin that has always felt a little bit magical to me.

For so many of us, robins have come to symbolise those we have loved and lost, a tiny reminder of someone still very much in our hearts.

For me, that feeling is particularly familiar.

Quite often, when I walk my dogs down the track, a little robin seems to follow us, popping in and out of the hedge, hopping from branch to branch and somehow keeping pace with us.

And that little robin became the inspiration behind our Enchanted Robin collection.

I didn't want to create simply a Christmas dress. I wanted something for the whole of autumn and winter. Something to be worn, loved and remembered long after Christmas has passed.

Made from beautiful deep navy pin corduroy, with traditional smocking and delicate robin and holly embroidery, these pieces have the timeless, heirloom feel I love so much.

But my favourite detail is the tiny robin hidden within the smocked cuff.

The robin across the chest is there for everyone to admire.

But this little one is for your child.

A tiny embroidered friend to discover.

A little piece of magic.

The Enchanted Robin Dress and Romper are made for Christmas mornings, but also for autumn walks, family lunches, winter gatherings and all those ordinary moments that become the memories we treasure most.

Because beautiful children's clothing shouldn't only be saved for special occasions.

I want it to be worn.
Loved.
Lived in.
Passed down.

And perhaps, if you're lucky, one day you'll find a little robin popping in and out of the hedge beside you.

You may stop for a moment and think of someone you miss.

And perhaps, just for a second, it will feel as though they are walking alongside you too.

That is the magic of the robin to me.

26/08/2026

CLOSING AT 1.30 PM TODAY X

I honestly still can't quite believe I'm writing this…The Blue Zebra is in VOGUE. 🤍Not a magazine I grew up imagining my...
20/08/2026

I honestly still can't quite believe I'm writing this…
The Blue Zebra is in VOGUE. 🤍
Not a magazine I grew up imagining my little children's clothing business would ever appear in.
Not something I thought would happen to me.
And, if I'm completely honest, when the email first arrived from Vogue, I thought it was a scam. 😂
I remember reading it and thinking, surely this can't be real?
And when I finally realised it really was Vogue who had contacted me, my next thought wasn't “YES!”
It was…
“I'm not sure we're right for Vogue. And I'm not ready.”
I actually emailed them back and told them exactly that.
And their response was wonderfully reassuring.
They told me they wouldn't have contacted me if they didn't think The Blue Zebra belonged there.
And suddenly something that had felt completely impossible became very, very real.
Exciting.
Terrifying.
And slightly surreal.
There is a strange feeling when life seems to be standing still and flying forward at the exact same time.
I'm still running my little business.
Still packing orders.
Still designing clothes.
Still worrying about all the normal things that come with being a small independent brand.
But somehow, The Blue Zebra is about to appear in Vogue.
And not just once.
✨ This month's issue features our Toy Box Romper.
✨ The following issue will feature us again.
✨ And the issue after that too.
Three issues.
Three opportunities I never imagined I'd have.
And today, I can finally share it with you. 🤍
So swipe through…
The cover.
The page.
And then a closer look at the little Toy Box Romper that has taken The Blue Zebra somewhere I never dreamed it would go.
I think I'm going to need a little time to let this one sink in.
Thank you for being here and watching The Blue Zebra grow.
This one feels rather special. 🦓🤍

Just imagine… 🤍A tiny hand,poking out from here.Little fingers curled around yours.A sleepy stretch.A fist reaching up t...
17/08/2026

Just imagine… 🤍

A tiny hand,
poking out from here.

Little fingers curled around yours.
A sleepy stretch.
A fist reaching up towards the sunshine.

The hand that will one day be bigger than this little cuff.

But for now…

it disappears inside a sleeve,
holds your finger,
grabs at your necklace,
reaches for your face.

And you wonder how something so tiny
can possibly hold so much of your heart.

These are the little details we design for.

The soft cuffs.
The tiny sleeves.
The little buttons.
The gentle fabrics.

Because one day, these little hands won't fit here anymore.

But you'll remember them.

Every tiny hand deserves something beautiful to poke out of. 🤍

The Blue Zebra.
Made for the little moments you'll wish you could hold onto forever.

The little finishing touch that makes a **Toy Box Romper** even more special… 🤍Our beautiful **White Baby Cardigan** has...
14/08/2026

The little finishing touch that makes a **Toy Box Romper** even more special… 🤍

Our beautiful **White Baby Cardigan** has arrived, and I absolutely love how it looks layered over all of our Toy Box Rompers.

The sweetest **picot Peter Pan collar sits perfectly over the neckline**, leaving all those beautiful little details of the romper on show while adding an extra layer of warmth.

And because we know how important easy dressing is with a newborn, we've kept the fastening beautifully simple; just **two delicate mother-of-pearl buttons at the top**. Enough to keep the cardigan sitting perfectly, without making it feel tight or restrictive around baby's neck. Easy to pop on, easy to take off and wonderfully comfortable.

I think a beautiful cardigan like this is one of those baby wardrobe pieces you reach for again and again. 🤍

And if you're looking for a truly special **new baby gift**, pair it with one of our Toy Box Rompers and you have the sweetest little outfit ready for those first precious days.

Timeless, practical and beautifully made. Just the way baby clothes should be. ✨

**The White Baby Cardigan is available now at The Blue Zebra, alongside our Toy Box Romper collection.**

It’s the little details… 🤍A closer look at our **Enchanted Robin Dress & Romper**, and two of my favourite little detail...
13/08/2026

It’s the little details… 🤍

A closer look at our **Enchanted Robin Dress & Romper**, and two of my favourite little details.

The sweetest robin embroidery sits amongst the beautiful smocking on the chest, while another tiny robin appears delicately on the cuff. The little touches that make these pieces so special.

I love how the same gentle robin motif appears across both the dress and romper, giving them that unmistakable **Enchanted Robin** feel while each has its own beautiful silhouette.

Traditional, timeless and made for those precious little childhood moments. 🌿

And perhaps that's what I love most about them... from a distance, they are simply beautiful. But look a little closer, and there are all these tiny details waiting to be discovered.

**The Enchanted Robin Dress & Romper are both available now at The Blue Zebra.** 🤍

There’s something about children’s clothes that makes them so much more than just clothes. 🤍A tiny collar. A favourite l...
11/08/2026

There’s something about children’s clothes that makes them so much more than just clothes. 🤍

A tiny collar. A favourite little dress. The buttons you remember fastening. The outfit they wore on a special day.

At the time, they’re simply part of everyday life. But somehow, years later, those little details can take you straight back to a moment you thought you’d forgotten.

That’s why I believe in beautiful, timeless childrenswear; pieces made with care, to be worn, loved and remembered.

Because childhood passes far too quickly, but the memories we make along the way stay with us. ✨

The Blue Zebra
Timeless pieces for little childhood memories.

Discover our Heritage Collection at www.thebluezebra.co.uk 🤍

A little glimpse of the **Enchanted Robin Dress**… 🤍🌿I recently had the most beautiful photoshoot, and I couldn't resist...
10/08/2026

A little glimpse of the **Enchanted Robin Dress**… 🤍🌿

I recently had the most beautiful photoshoot, and I couldn't resist sharing this one.

From behind, you can really see the timeless, traditional silhouette of the dress, but you'll have to wait for another picture to see the details that make it so special…

The delicate embroidery, beautiful smocking and our little robin design are all hiding just out of sight.

Sometimes it's lovely to see a dress from a different perspective.

And honestly, I think this little one looks rather enchanting from the back too. 🤍

**The Enchanted Robin Dress is available now at The Blue Zebra. Both in the shop and online.**

Address

46B Cheap Street
Sherborne
DT93AZ

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Friday 10am - 4pm
Saturday 10am - 4pm

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