Complicated Co.

Complicated Co. Clothing for complicated lives. For people with too many tabs open, too much input, and not enough headspace. Honest apparel. No polish. No pretending.

08/09/2026

"Being alone can somehow make it better."

Next Gen, episode three: the No Chat tee. We asked the girls whether there's ever a time you just don't want to talk to anyone. The answer came with bees, an annoying brother, and a walk.

Kids get this before adults do. Being alone with your thoughts isn't sulking. It's how you sort them out.

No Chat. Some days you need none. Link in bio.

06/09/2026

Jodie here. 44 today. Clearing out the brand that came before this one where the clothes were right, the name wasn't.

Who said business wasn't complicated?

The Gambol Archive is live: hoods, sweats, tees, over 50% off, last of it ever. When they're gone, they're gone.

Link in bio.

Someone has said it. In September. Out loud.Organic cotton tees for people who need a minute before they answer that.Who...
03/09/2026

Someone has said it. In September. Out loud.

Organic cotton tees for people who need a minute before they answer that.

Who’s said it to you already? Name and shame.

01/09/2026

Shortlisted. Twice. Thank you, Stratford Herald

Complicated Co. — organic cotton statement tees shortlisted for Best Green Business.

The whole thing — Coach, Clothing, Conversations, shortlisted for Best Business Innovation.

We don’t chase the sparkly lights round here but it is quite nice to be told you’re doing all right, bab.

Emma Grede told us in April we’d be fine because we make decisions based on what customers actually say, want and need. (Turns out someone outside my own head agrees.)

Filmed walking through Warwick, out of breath, having just bought half of Savers. Sorry about the hair. It has a mind of its own and I’m not doing it again.

Ceremony’s 16 October.

Go and tell someone they’re doing all right today. It lands more than you’d think.

30/08/2026

We asked Immy, 12, and Matilda, 10, if they ever feel overstimulated.�
Organic cotton statement tees for everyone who does.

"I just like to forget about the rest of the world and be with my brain."

No phone. No scrolling. Just time on their own.

They already know how to do this. We're the ones who forgot. What do you do when it all gets too much?

25/08/2026

I was the responsible adult. It nearly went very wrong. 🐄

We asked Immy and Matilda what "offline" actually means to them.

"I'm offline. I don't talk, I'm not interested in anything today."
"You just want to put your phone away and hide away from the world."

Then a field of cows offered a live demonstration.

Genuinely the most offline any of us have been all summer — no phones, no chat, just running. And the first words out of their mouths afterwards? "Can we call Jodie?"

So it turns out going properly offline lasts about ninety seconds.

The Offline tee's in the shop if you fancy trying it yourself. Results may vary.

UNFILTERED: the face I make when someone says ‘so, what’s the plan for tomorrow?’ on a Sunday night. 😅 No colour-coded t...
23/08/2026

UNFILTERED: the face I make when someone says ‘so, what’s the plan for tomorrow?’ on a Sunday night. 😅

No colour-coded to-do list, no perfectly stacked week, just the honest reaction.

If your Sunday’s more ‘don’t ask’ than ‘ready’, you’re not behind, you’re just doing it for real.

Drop a 🙋 if that’s your face too

21/08/2026

Friday at 4pm is when the working week is technically nearly over, but the washing needs doing, the fridge is looking bleak and the weekend plans have already become a military operation.

If your Friday night routine looks less like “switching off” and more like food shopping, family logistics and remembering everything everyone else has forgotten, you are not alone.

Overstimulated by the weekend admin.

Address

Stratford-upon-Avon

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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