Yellowbellies

02/10/2025

It's been a blast! Just today and tomorrow then it's the start of a new chapter for us. Yellowbellies will close at 4pm tomorrow (Friday 3rd October) and will reopen after the 20th of October under new ownership.
Thank you to every one of our customers, and to the many of you who have become friends, I will especially miss our regular doggy visitor's.
We wish the new owners all the very best, and do hope you will all continue to support Yellowbellies and the rest of Sutton on Sea High Street.
Very best wishes Sophie and Sean 🥰🎊

03/09/2025

Yellowbellies will be closed today... Wednesday 3rd September...back open as normal tomorrow. Apologies for any inconvenience

07/08/2025

New offer starting today...all sun hats on the middle stand £5 each...including Fedoras, Trilbys and wide brim...different sizes available, great quality

06/08/2025

We have decided to run some end of season offers early this year...
Shortie Wetsuits are now HALF PRICE! Starting from £7.50. 2/3mm thickness with windproof chest and back panels. YKK back zip, all seams flat locked and double stiched for comfort and durability. Children's and adults sizes available. Grab a bargain whilst we still have stock 😁

22/07/2025

We are now open from 10am every day until the 7th of September. Gifts, souvenirs, clothing, footwear, beach goods, swimwear and much more. Come and have a look!

18/07/2025

Great news for our lovely Sutton on Sea...had the pleasure of having a look inside yesterday, what a great building with fabulous views of the sea and the wolds. How lucky are we to have this available to us!

11/07/2025

Great news!

Paddling Pool Update

From midday today (July 11th) the Maple Leaf paddling pool in Sutton on Sea will reopen after final water quality checks have been completed.

In this fantastic weather, residents and visitors will be able to cool down in the newly refurbished paddling pool.

Thank you for bearing with us while we carried out this essential work. We’re pleased the pool is open again for you all to enjoy.

26/06/2025

We are very much looking forward to Vintage on Sea this coming Saturday here in Sutton on Sea. Come along for music, dancing, shopping, entertainment, vintage vehicles, fairground rides, food, RAF fly past and so much more! Free parking on the Broadway car park and the playing field. Don't miss out on this fabulous event!

24/05/2025

We are sooo excited that our much loved paddling pool is back open today along with the fabulous new play area! We are so lucky to have this investment in our lovely little bit of the seaside. Yellowbellies is full to bursting with everything you need for a day at the pool or the beach plus much much more, including clothing, footwear, gifts and souvenirs

05/05/2025

It's Bank Holiday Monday so we are open from 10am...lot's of lovely gifts and souvenirs, clothing from Saltrock, Regatta, Lazy Jacks and Old Guy's Rule. Come and have a look 🙂

11/04/2025

It's a beach day! Sutton on Sea is open despite the ongoing roadworks and development. The beach is looking fabulous this morning and it's lovely and warm 😎