Braforme

Braforme Expect a beautiful collection of lingerie, swimwear and nightwear from top premium brands. Looking for a discount on the brand you love?

Being the largest online retailer in the UK for popular Wacoal brands Freya and Fantasie lingerie, we can promise you exceptional savings on luxury, high-quality lingerie. We also work closely with a wide range of other well-known brands, including Primadonna, Marie Jo, Sloggi, Wonderbra, Gossard, Chantelle, Triumph, Elomi, and Passionata. And to guarantee your peace of mind, every item is brand n

ew, with tags, so you're promised quality products directly from your favourite brands! Simply sign up to our weekly newsletter to receive exclusive access to new arrivals and discounts. You'll also be the first to know which products have been added to our lingerie outlet, so you don’t miss out on any amazing discounts.

Introducing a new arrival from Gossard.The Glossies Lace Sheer Moulded Bra in Paprika — crafted from delicate sheer lace...
01/04/2026

Introducing a new arrival from Gossard.

The Glossies Lace Sheer Moulded Bra in Paprika — crafted from delicate sheer lace to create a smooth, natural silhouette, offering lightweight support with an almost invisible feel.

Airy. Effortless. Designed to feel like a second skin.

Introducing a new arrival from Fantasie.The Lillia Side Support Bra in White — inspired by the softness of an English ga...
31/03/2026

Introducing a new arrival from Fantasie.

The Lillia Side Support Bra in White — inspired by the softness of an English garden, with delicate floral embroidery set against a crisp white base, designed to create a forward, lifted shape with all-day stability.

Considered structure. Elegant detail. Support that feels as good as it looks.

Introducing a new arrival from Panache.The Allure Balcony Bra in Bloom — a lighter, more minimal silhouette designed to ...
30/03/2026

Introducing a new arrival from Panache.

The Allure Balcony Bra in Bloom — a lighter, more minimal silhouette designed to frame your natural shape, with semi-sheer lace and a sculpted balcony cut that creates a lifted, rounded profile.

Modern design. Effortless structure. A fresh take on everyday luxury.

Introducing a new arrival from Panache.The Ana Plunge Bra in Ocean Blue — designed with a deep neckline and three-part c...
29/03/2026

Introducing a new arrival from Panache.

The Ana Plunge Bra in Ocean Blue — designed with a deep neckline and three-part cups to create a naturally rounded shape, finished with soft stretch lace that adapts effortlessly to your fit.

Refined design. Contoured support. Effortless confidence beneath every outfit.

Introducing a new arrival from Marie Jo.The Lizelot Half Padded Balcony Bra in French Vanilla — combining sheer embroide...
28/03/2026

Introducing a new arrival from Marie Jo.

The Lizelot Half Padded Balcony Bra in French Vanilla — combining sheer embroidered cups with subtle padding to create a naturally lifted shape, finished with delicate pastel florals and elegant double strap detailing.

Light, refined, and quietly luxurious.

Introducing a new arrival from Panache.The Tango Edit Balcony Bra in White — a reimagined classic, crafted with structur...
27/03/2026

Introducing a new arrival from Panache.

The Tango Edit Balcony Bra in White — a reimagined classic, crafted with structured cups and delicate embroidered detailing to create a naturally lifted, rounded shape with lasting support.

Timeless design. Precise fit. An everyday essential, refined.

Introducing a new arrival from PrimaDonna.The Madison Full Cup Bra in Pink Parfait — crafted with a refined gingham chec...
26/03/2026

Introducing a new arrival from PrimaDonna.

The Madison Full Cup Bra in Pink Parfait — crafted with a refined gingham check and delicate lace, designed to deliver a smooth, lifted silhouette with full coverage and exceptional comfort.

Considered design. Flattering support. A true everyday luxury.

Introducing a new arrival from Panache.The Envy Full Cup Bra in Fuchsia Pink — crafted with signature stretch lace and j...
25/03/2026

Introducing a new arrival from Panache.

The Envy Full Cup Bra in Fuchsia Pink — crafted with signature stretch lace and jacquard detailing, designed to offer exceptional support, shape, and all-day comfort for a beautifully lifted silhouette.

Thoughtfully engineered. Effortlessly elegant. Made to support you with confidence.

Introducing a new arrival from Elomi.The Brianna Plunge Bra in Heather — crafted with sheer tulle and delicate floral la...
20/03/2026

Introducing a new arrival from Elomi.

The Brianna Plunge Bra in Heather — crafted with sheer tulle and delicate floral lace, featuring signature strappy detailing and a flattering plunge shape designed to lift, shape, and separate with confidence.

Thoughtfully designed. Boldly feminine. Made to be seen.

Introducing a new arrival from Freya.The Love Crush Plunge Bra in Aqua Haze — crafted in sheer mesh with delicate floral...
19/03/2026

Introducing a new arrival from Freya.

The Love Crush Plunge Bra in Aqua Haze — crafted in sheer mesh with delicate floral embroidery, designed to offer a natural shape with lightweight support and a flattering plunge neckline.

Thoughtfully designed. Effortlessly feminine. Made to be worn with confidence.

Address

Rockhaven Park
Swindon
SN28BB

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+447599052638

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