TROY London

12/06/2026

A toast to the weekend 🥂
Sculptor and co-founder wears our Men's Suede Gilet in Chocolate, also available in Navy and Tan ◆

This June raise a toast to the men with TROY's final menswear collection, now with special reductions💫

10/06/2026

Striding through the week 🚶‍♂️
Whatever the weather, stay right as rain in TROY 🌟
Shop the final collection before its gone◇

01/06/2026

Back in Black ◼️
Not overthought. Not overdone. Just a really excellent jacket. The Black Wax Parka is lightweight, breathable, fully waterproof and built for wherever you’re headed🌧️

26/05/2026

Walk the walk in TROY 👣
Our final collection is now reduced and selling fast⏰If there are pieces you have long admired, we invite you to select some final TROY to treasure, whilst availability remains💫

23/05/2026

By now, you may have seen our recent announcement that after a truly special decade, we have made the decision to bring the TROY chapter to a close. For more than 10 years we have designed beautiful clothing inspired by our love of the British countryside. We have worn and loved every style ourselves, and it has been a privilege to see TROY worn, loved, and celebrated by you all◆

We close our doors this summer. We want to ensure our remaining pieces find their way into the wardrobes of those who have always understood them best, our loyal TROY friends. So, if there’s something you’ve had your eye on, a piece you’ve returned to time and again, now is the moment◆

Rather than a goodbye, we prefer to think of this as a celebration. Of everything we’ve created, every moment we’ve been part of, and every TROY piece that will continue to be worn and loved for years to come 💗

21/05/2026

After a very special decade, we will be bringing the TROY chapter to a close.

We founded TROY with a simple intention: to design beautiful clothing inspired by the British countryside. Over the years, it has grown into something far more meaningful – a brand we are truly proud of. Working alongside exceptional British artisans, we have created small, considered collections that we hope you have loved and treasured.

Now, the time has come for a new chapter for us, and for TROY. We will be closing this summer.

As we prepare to say goodbye, our final collection is now reduced. If there are pieces you have long admired, we invite you to select some final TROY to treasure, whilst availability remains.

Above all, we thank you from the bottom of our hearts. Your support and encouragement have meant the world to us. TROY would never have been what it is without you.

Rosie and Lucia x

Lasting Luxury, inspired by the outdoors. Timeless coats and jackets made to last. Proud to support British manufacturing.

18/05/2026

As the blooms burst forth across the English countryside, we’re taking inspiration from the splendour of the Chelsea Flower Show this week🌸 To step into the season (and garden) with renewed vigour and a pair of stylishly green fingers🌳

Throw back to the fabulous toiling in the garden with her Wax Parka ◈ Currently 40% off in our Spring Offers 🌸

17/05/2026

The Men's Wax Jacket. 100% waterproof. Designed to be called upon season after season. Rain or shine🌦️ Made in Britain ◊

16/05/2026

Weekend wanderings in TROY 🌸

14/05/2026

For when the heavens open... The Wax Parka 🌦️
Our global best seller. This lightweight coat is made from 100% cotton milled in England with a dry wax finish. A black sports-luxe lining provides fully waterproof protection and brings an urban appeal to this casual but elegant jacket.

#100%cotton