05/09/2024
A quick speed optimisation of a WordPress landing page to help increase the conversion rate of a landing page. A 'C' grade to an 'A' grade.
Like an engine, your WordPress needs tuning for performance, especially if your aims include providing a positive user experience, reducing bounce rates, or improving search engine rankings.
This client was super pleased that I could get them from a 4.3 second load time to a 0.5 second load time and the page is already converting double what it was before. Easy wins and all that.