CuteCircuit

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CuteCircuit Founded by Francesca Rosella and Ryan Genz in 2004.

Fashion since 2001 🇬🇧🇺🇸
2 TIME Best Invention, Webby for Best Wearable 2025 Winner, UNESCO Netexplo Award, LUMEN Prize 2025 Winner CuteCircuit laid the foundation of the future of interactive fashion, and have been designing at the forefront of the wearable technology revolution ever since. As the world’s first wearable-technology fashion brand, their work interweaves leading edge fashion design with emerging technologies and smart fabrics to create fashions that not only look beautiful, but carry within them magical capabilities and interactive connections which are years ahead of their time.

Beautiful people!Book your tickets for the CuteCircuit  talk and demo evening at Tate on June 25th ✨What? When? How? 👀🤩L...
14/04/2026

Beautiful people!

Book your tickets for the CuteCircuit talk and demo evening at Tate on June 25th ✨

What? When? How? 👀🤩
Lights, haptics, sound!

TATE MODERN
CUTECIRCUIT: TALK AND DEMO

Thursday 25 June
18.30–20.00
Starr Cinema
£15 / Members and Patrons £13

Responding to Julio Le Parc’s light sculptures, innovators Ryan Genz and Francesca Rosella of CuteCircuit invite audiences to a cinematic evening of live demos and conversation. These will explore light, haptic technology and multi-sensory experience.

The conversation will be moderated by writer, curator and editor 💖 thank you Annie Bicknell ✨

One month: France, Italy, France, Italy, UK, Spain and back to the UK ✈️🚀✨Creating an interactive haute couture dress, e...
27/03/2026

One month: France, Italy, France, Italy, UK, Spain and back to the UK ✈️🚀✨
Creating an interactive haute couture dress, eating ice cream and tiramisù, repeat.

We also moved into a new studio with the most incredible view 🤩💖✨

A celebration of CuteCircuit’s 20th anniversary in wearable technology, continuing throughout 2026.

Loved wearing this dress.

Light, woven into couture.

Our co-founders and design garments that move, respond, and come alive on the body.

This piece combines high-density CuteCircuit Magic Fabric LED technology with couture construction, creating a living surface of light.
And yes, no wires inside. Because it’s CuteCircuit 🙌✨

Created at CuteCircuit in London 💖

A special thanks to our wonderful premiere Violetta, and to our incredible seamstresses who worked late into the night to make this happen ❤️

Do we lack sleep? Hell yes 😱👀😅
Do we love working with amazing artists and musicians? Absolutely 💖✨

After 20 years, multiple awards, and a lot of firsts, our work still gets misattributed.
Even to Balenciaga.

So here we are.
We keep creating ⚡️✨

Incredibly proud to share that CuteCircuit’s SoundShirt is the Winner of the 2025  Lumen Prize for Fashion and Design! 🥰...
11/11/2025

Incredibly proud to share that CuteCircuit’s SoundShirt is the Winner of the 2025 Lumen Prize for Fashion and Design! 🥰❤️🙌⚡️✨

Congratulations to our Co-founders ❤️ and

It is a privilege to be welcomed by the Lumen community, where all artists work at the intersection of art, culture, and technology. Out of 2243 entries from 71 countries there were 99 finalists from 22 countries and they are all brilliant! ✨⚡️🙌

The award ceremony at , which is a must-visit building with fabulous architecture, was truly heartfelt and emotional. A huge thank you goes to Carla Rapoport Gillian Leitten Torill Haugen and Erin Casadei for organising such a brilliant weekend where we had the pleasure of meeting the most wonderful community of artists.

The weekend also featured inspiring panels on art and innovationand with curators Annie Bicknell
Andrea Faroppa Cabrera Stefanie de Regel Melanie Lenz and John Kenneth Paranada

The images and videos from the weekend: artworks, architecture, and the lovely town of Kristijansand in Norway.🇳🇴

Congratulations to all the finalists and winners, their work is truly wonderful, and if you don’t know them they are absolutely worth following: Béatrice Lartigue and Nicolas Guichard from Lab212 (Growing: the artwork currently growing on the Kunstsilo facade), Tupac Martir ; Dorotea Saykaly and Emil Dam Seidel winners of the Nordic Award, Tiri Kananaruk and Sebastian Morales winners of the Gold Award, Ana María Caballero winner of the Still Image Award, Carlos Velandia and Angelica Restrepo winners of the Moving Image Award, Performance & Music Award Winners Laura Mannelli and Sonia Killmann, Hybrid Award Winner CARLO VAN DE ROER and Taika Waititi , Experiential Award Winner mots Daniela Nedovescu and Octavian Mot, Literature & Poetry Award Winner WORDS BEYOND WORDS, Nature & Climate Award Winner Entangled Others, Identity & Culture Award Winner Navid Navab, Carla Rapoport Award Winner Andrey Chugunov, Special Commendation Award Winner Amelia Winger-Bearskin ❤️

Elisa steps on the legendary stage of the San Siro Stadium in Milan wearing a dreamy CuteCircuit creation: a luminous ha...
22/06/2025

Elisa steps on the legendary stage of the San Siro Stadium in Milan wearing a dreamy CuteCircuit creation: a luminous haute-couture parka with a 5-meter long train that glows in response to the emotional moments in her performance. 💖✨

Real-time lighting glows within digitally printed shimmering organza to create a tridimensional effect. The digital print connects the themes of nature and the universe bringing the natural and technological together in harmony. The colours and sequences adapt to the emotional tone of the moment as Elisa performs new songs, such as Almeno Tu nell’Universo, for her fans. 🌍🌷🦋✨

What’s your favourite Elisa song? In which city do you plan to see her live? Let us know in the comments! 💖❤️✨

Thank you to for making CuteCircuit part of her incredible San Siro concert and for sharing her vision and inspiration to create a great show that marks such a momentous milestone in her career 💖✨

Thank you to for inviting us to design this custom look for Elisa 💖✨⚡️

Thank you to for the amazing stage design 🌷✨

Thank you for the images and video courtesy of ❤️🙌⚡️✨

Additional videography by

Elisa steps on the legendary stage of the San Siro Stadium in Milan wearing a dreamy CuteCircuit creation: a luminous ha...
22/06/2025

Elisa steps on the legendary stage of the San Siro Stadium in Milan wearing a dreamy CuteCircuit creation: a luminous haute-couture parka with a 5-meter long train that glows in response to the emotional moments in her performance. 💖✨

Real-time lighting glows within digitally printed shimmering organza to create a tridimensional effect. The digital print connects the themes of nature and the universe bringing the natural and technological together in harmony. The colours and sequences adapt to the emotional tone of the moment as Elisa performs new songs, such as Almeno Tu nell’Universo, for her fans. 🌍🌷🦋✨

What’s your favourite Elisa song? In which city do you plan to see her live? Let us know in the comments! 💖❤️✨

Thank you to for making CuteCircuit part of her incredible San Siro concert and for sharing her vision and inspiration to create a great show that marks such a momentous milestone in her career 💖✨

Thank you to for inviting us to design this custom look for Elisa 💖✨⚡️

Thank you to for the amazing stage design 🌷✨

Thank you for the images and video courtesy of @

Additional videography by

And here it is… The Webby Award in full bouncy glory! ✨⚡️🙌New York, you were a dream!🍎❤️🥰✨From the  Creator Weekend to  ...
16/05/2025

And here it is… The Webby Award in full bouncy glory! ✨⚡️🙌

New York, you were a dream!🍎❤️🥰✨
From the Creator Weekend to ceremony on Wall Street—where the SoundShirt won Best Wearable 🏆—what a whirlwind of creativity, inspiration, and pure joy.

Our 5-word speech:
Touch Feels Louder Than Sound ⚡️🙌✨
(and yes, we did walk the red carpet in , meet Wallace & Gromit, and danced the night away!)

Huge love to everyone who’s been part of this journey. We felt every bit of the support. ❤️

We did it!!! ⚡️✨🙌💖 SoundShirt just won the Webby Award 2025 for Wearables!!!This is the Internet’s highest honor — and w...
22/04/2025

We did it!!! ⚡️✨🙌💖

SoundShirt just won the Webby Award 2025 for Wearables!!!

This is the Internet’s highest honor — and we’re beyond thrilled to celebrate this moment with all of you!
From the concert hall to the stadium, the SoundShirt is making music feelable, and this win is every heartbeat, every vibration, and every person who believed in inclusive design.

Thank you to our incredible community, our amazing collaborators, the brilliant judges at — and of course, the best Co-Founder on the planet, 🌍❤️✨

Now we need your help:
We’ll deliver a 5-word speech on the Webby stage in NYC next month — drop your best ideas in the comments and inspire us!
What should CuteCircuit say in just 5 words?

Super excited to share that the SoundShirt has been shortlisted for The Webby Awards 🥰❤️✨ Vote here for the SoundShirt f...
03/04/2025

Super excited to share that the SoundShirt has been shortlisted for The Webby Awards 🥰❤️✨

Vote here for the SoundShirt for people’s choice: thank you!

https://vote.webbyawards.com/PublicVoting #/2025/apps-software/app-features/connected-products-wearables

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