06/06/2026
You buy SPF50+ sun cream because you trust the number.
You don’t check it, you just believe it does what it says. It blocks the sun!
The same should be true of any pram shade you buy for your baby.
I recently started looking at competitor listings because some of them are copying my products.
While I was doing this I noticed something I’d never thought to question before.
I’d seen the UPF50+ in the titles and, like everyone else, assumed it was accurate.
But when I actually went into the listings, the copy and the images were saying the product blocks 95% or 97% UV.
Those two things can’t both be true.
95% UV block is UPF 20, not UPF50+.
Some of them talk about all-over protection when they’re clearly not giving anything of the sort.
Once I started looking I found more.
So I bought some of these products, and I was shocked when they turned up.
Every time I put a product into production I go through the labelling laboriously because I’m following the rules. It’s dull and hard work checking it over every time but it has to be done (if you follow the rules).
At a bare minimum you’re supposed to have the manufacturer name, the batch number and so on.
Some of the products that arrived had literally no label at all.
Worryingly, there were also respected certifications quoted on the listings. But no certificate number anywhere and nothing on the actual product to back them up.
If you’ve bought a pram shade because of what its UPF claim promised, it’s worth taking a proper look at it.
I’ve raised this all formally with Amazon.
I’m also paying for independent UV testing of these products myself because I think someone has to.
I’ve stayed fairly quiet about all this for a long time, but I don’t think I can any more. So I’m not!
