03/09/2025
We recently shared the news that Ignition has become B Corp certified – here’s a bit more about what the journey involved.
We first began exploring B Corp certification to better understand whether it might be a good fit for our aspirations as a business. The B Corp logo had become increasingly visible on products, in company bios, and social posts and communications, and that prompted us to take a closer look. We wanted to assess whether we were eligible and, more importantly, whether the process aligned with our values.
After conducting internal research and gaining a clear understanding of what B Corp Certification entails – particularly for an employee-owned business – we committed to the process. We were keen to understand our impact beyond financial and operational performance alone.
What followed was a process that spanned several months, challenged many of our assumptions, and helped crystallise the kind of company we aspire to be.
So, what did we learn?
1. The process is thorough… and rightly so!
The B Impact Assessment leaves no stone unturned. It interrogates how we treat people, how we govern the business, who we work with, the impact we have on the environment and community, and then requires documented proof of it all.
2. We formalised what had been informal
We discovered that while many of our practices were already strong, some weren’t as documented or measured as we thought. The process gave us a valuable opportunity to review and refine how we do things and how we could do them better.
3. It brought the whole team together
Achieving certification was a collective effort. It opened up meaningful conversations around our values and purpose and led to positive changes being embedded across the business.
4. It clarified what matters most
Becoming certified didn’t transform us into a more ethical business, but it did provide a framework to evaluate how our actions align with our intentions. It helped us articulate what’s most important in how we work with clients, our team, and the broader community.
5. It’s a continual journey
In three years, we’ll re-certify, and we’re already planning how we’ll improve. We’ve set internal goals, enhanced reporting practices, and updated some of our operational processes in response to the assessment.
If you’re considering B Corp certification, we highly recommend it, but be prepared to put in the hard yards! It challenges you in the right ways, encourages meaningful conversations, and provides clarity on what your business truly stands for.
To our clients, partners and suppliers, thank you. You’ve played a role in this, too, and we’re better for it.
👉 Check out our official certification page here: https://www.bcorporation.net/en-us/find-a-b-corp/company/ignition/
Curious what working with a Certified B Corporation looks like? Our door is always open.
