Baby Loves is the brainchild of Steve Abse, who brings 22 years of passion for baby and toddler retail to the town, and will fill a gap in the market for a premium shopping experience for Cheshire parents to be. The spacious new store will be based at Orbit Development's unique period property Millbank House, covering 3000 sq ft, accessed via Riverside Business Park, with handy parking outside. Dr
awing on his marketing and retail track record with iconic baby brands Mothercare and Mamas and Papas, Steve is aiming to raise the bar in the market, with the focus on a relaxed, personal service in a stylish, spacious, designer environment. Baby Loves will be offering a carefully-edited range of the best baby and toddler brands in the sector – those who are highly selective about where they are sold - across pushchairs, nursery, clothing, gifts, car seats, and baby accessories. They will include Bugaboo, Cybex, Silver Cross, Joolz, Uppababy and Boori with clothing and gifts by MarMar, Freya Lillie, Mori and From Babies with Love. Danish design brand Done by Deer and Dr Browns will also feature, changing bags and accessories will be from Tiba+Marl. To complete the vision for best in class products, service, care and advice, Baby Loves will offer parents-to-be one-on-one personal shopping experiences – with 24/7 out of hours access if required - and the chance to attend bigger events with baby and toddler specialists talking about everything from baby sleep to car seat safety. Baby loves will also provide a same day free gift-wrap and delivery service within 10 miles of the store. Steve commented: "We want to be more than a store - a place of unrivalled baby and toddler expertise in a great location. We know there is a need here in Wilmslow for premium baby and toddler products and high quality, personal service - before, during and after the birth!"