True Reverie

Small batch, ethically made clothing & art from the heart of the West Midlands. Home of Good as Gold & Black Country Disco. Est 2019.

13/02/2026

01902 welcomes you 👋

Who remembers when we had a dream to create a massive mural on the side of the former SJ Dixon & Son’s building?! How ace would that have been!

We drove past the building this week and it’s covered in scaffold and we are so pleased to see that the beautiful Victorian building, which was built in 1885 and once home to paint firm S.J. Dixon & Son’s, is being converted into 30 specialist social rented flats for the YMCA Black Country Group. It definitely resonates with the welcoming message we thought would work so well on this gateway for the city, and it's so good to see one of our historic derelict buildings being transformed to bring hope and opportunity for people who need secure homes in our city.

Since then we’ve done a new limited edition 01902 tee which continues to spread the love for our community here in WV. On sale now for just £20 and with 25% of all profits donated to Wolverhampton Samaritans.

Spread the WV love 🧡 Get yours before they're gone!

https://www.truereverie.co.uk/shop

11/02/2026

Happy Birthday to Lindsay's dad Bob, the inspiration for our Good as Gold tee! 🎉

Having grown up in Reans, Bob is a proud Wulfrunian and ardent Wolves fan who worked at Wolverhampton's Goodyear plant for 25 years aswell as being a steward on the Wolves turnstiles in the 90s. It was his story that inspired us to start True Reverie with a cool slogan tee that people from Wolves could wear proudly and help to shout about the great things about our city.

Have a great day Bob! 🧡

08/02/2026

The sale rolls on for one more week but don't delay as we're now down to the last few items!

This will the last time we ever do some of these designs and combos 👇🏻

https://www.truereverie.co.uk/shop

05/02/2026

The sale rambles on...

We're down to the last 3 of our Wolftown Sienna tees so don't miss your chance to own one before the design enters the True Reverie archive.

Hand screenprinted with love in WV6 🧡

02/02/2026

Up to 50% off!⚡

January is over, the light is slowly returning and after a little break we are back with our biggest ever sale this February.

Join our community, tell your story and get your hands on one of our limited edition, ethical tees, tote bags or prints with up to 50% off!

Shop the sale online now 👀

22/12/2025

The True Reverie shop is now closed for an extended break.

Big thanks to everyone who has supported us this year, and to those who have bought our recent 01902 tee.

We've just made a donation of £100 to Wolves 💚

Happy Christmas ✨

14/12/2025

Smiling but freezing 😆🥶

If you're looking for last minute presents and want to shop local this year you've got just 2 days left to secure our free Christmas delivery. Paid postage options also available for quicker delivery📮

Thanks for your support 🙏

11/12/2025

Just 6 days left to guarantee free Christmas delivery 📮

Get your festive orders in by:

Tuesday 16th for free postage
Thursday 18th for tracked 48
Saturday 20th for tracked 24

All our limited edition organic cotton tees are printed right here in WV. Shop local this festive season 🧡

08/12/2025

Just 10 days left to guarantee Christmas delivery 📮

So get your festive orders in by:

Tuesday 16th for our free postage option
Thursday 18th for tracked 48
Saturday 20th for tracked 24

Keep it WV this Christmas 🧡

02/12/2025

Our dreams are golden ✨

The Good as Gold range is a celebration of Wolverhampton, its classic industry and Goodyear’s sponsorship of Wolves – one of the longest running shirt sponsorships in English football history. A deep respect and admiration of our region and its past, worn with pride by the people of tomorrow.

Our limited edition Good as Gold tees and sweatshirts are screenprinted in small batches with love in WV6, available in metallic gold, silver and black colourways.

01/12/2025

01902 got a call from the BBC 📞

A big thank you to BBC News for covering our new 01902 tee which is raising money for Wolves Samaritans 💚

A positive bit of news and a burst of colour on a gloomy and grey Monday 🧡

Read it here...https://www.bbc.co.uk/news/articles/cr5zdngr5l4o

A big thank you to everyone who has bought one so far, some sizes running low so act fast if you'd like one of this limited run.

28/11/2025

The iconic Wolftown tote bag is back ✌️

Trust us when we say these bags are the best totes going and last like no other! Made from 100% recycled, durable canvas (woven from 80% premium reclaimed cotton and 20% recycled polyester) and hand screen printed with waterbased metallic gold ink, these really are the Rolls-Royce of tote bags.

Ethically made and printed in our home studio in Wolverhampton, these bags beat the usual tote for their sustainability rating hands down. Perfect for stocking up on some vinyl from your independent record shop, carrying your laptop or nipping to your local shop for some groceries.

Now available in our online shop 🧡
https://www.truereverie.co.uk/shop

Address

Wolverhampton
WV1

Website

http://truereverie.co.uk/

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