19/04/2024
✨️ ANNOUNCEMENT ✨️
This is such a difficult post for me to write. So I'm just going to say it.
I have taken the incredibly difficult decision to close Elena Ferrara Bridal.
Being in the bridal business has been particularly challenging over the past few years, especially since the devastating impact of covid on our industry. There have been so many hurdles that have been thrown at me, since having the business, which I have successfully overcome, but it has been tough. I have felt the challenges personally and I have found it really hard to deal with. It is also difficult to maintain a healthy work and home life balance, especially when trying to juggle the demands of work, brides, children, school, home and everything else.
I have struggled to make this decision as I absolutely love what I do. I have had the most fabulous time and met the most wonderful girls. There has been so many laughs and tears, and friendships forged over the last few years, which I will miss immensely. Thank you to all my brides from the bottom of my heart for supporting me and my bridal dream. It has been an absolute pleasure and honour to have been with you on your bridal journey and I treasure every single moment.
To my current EF brides, I have been in touch with you all, so please reach out if you have any further questions. And thank you to everyone for your support and love that has been shown. I feel truly blessed to have met you all and been part/will be part of your special day.
As the shop will be closing imminently, I have begun the closing down sale, in which everything is now reduced by 50%. You can find immaculate dresses and separates for less than £1000. There is also beautiful selection of veils and accessories too. So now is the opportunity to grab a bargain and find that perfect dress.
I will be running the shop on an appointment basis, with no appointment fee. so please get in touch via email – [email protected]
Thank you again for all the love and support. It means so much. Elena XxX
💖
“Some endings become better beginnings”