Built for empowering the greater version of YOU. Who is all about personal evolution and kick-ass individuality. Here's to being Sustainably Fierce." We encourage fierce, feminine personal style all along keeping Mama Nature in mind. We are here to introduce reconstructed clothing and funky fun accessories in your life from a tiny studio in San Francisco, California to the interweb and beyond. We
do this by incorporating sustainable practices and support creativity and individualism by customizing second-hand clothing to make something new and on trend. Got something to customize? Our shop presents updated, on trend versions of original garments seasonally. ENJOY the EVOLUTION. Why do we do what we do? Have you seen the documentary the "True Cost"? If not watch it. If so, you will understand why we are taking this route. Iconawear loves Mother Nature and fashion, but ahh the fashion industry not so much. This "Fast Fashion" industry encourages consumerism. With items at such a low cost, why wouldn't you buy that 5$ top from H&M. Now think - How many hands did that item have to go through to end up in your hand... and for only 5 dollars?! Hmmmmmmm...
Well here is some quick facts for you:
1. THE FASHION INDUSTRY IS THE WORLD'S SECOND-LARGEST POLLUTER.
2. THE WORLD NOW CONSUMES A STAGGERING 80 BILLION PIECES OF CLOTHING EACH YEAR.
3. 250,000 INDIAN COTTON FARMERS HAVE KILLED THEMSELVES IN THE LAST 15 YEARS.
4. ONLY 10% OF THE CLOTHES PEOPLE DONATE TO CHARITY OR THRIFT STORES GET SOLD. To end on a positive note. Reconstructed Clothes or Upcycling is the process of creating something new and better from older items. We use deadstock, or second-hand clothing to create upgraded versions of self. This process requires a large amount of creativity and vision. The end result is typically a product or item that is one-of-a-kind, handmade, and sustainable. Upcycling can divert some of the 85% of textile waste that ends up in landfills. Accessories are sourced from a global platform of artisans. Most of these items are made by hand and materials are sourced from only the best places. We are proud to showcase items that are not made from China, or made by a machine.
**** By not buying into the fast-fashion marketplace, and by bringing artisanal handmade goods to the limelight is our goal to make a change.
