IT'S A SHIRT

IT'S A SHIRT Shirts, projects, collabs and fun. Made in Athens, spread globally. It. Is. The verb 'to be' , portrays the existence, the identity of something. A shirt.

The third person of the personal pronoun which can refer to a person, a place, a thing, an idea. A garment which covers the upper part of the human body. It can be made of a light (or not) fabric, it might have a collar, buttons and sleeves. It's a shirt. A newborn shirt brand based in Athens. It manifestates the values of slow fashion, natural colours, textures, collaborations, humour , simplicit

y, openness, timelessness, gender neutrality. It desires to attract human beings who are concerned about the history behind a garment, yet also the values that engages. Each and every piece is produced in Athens of Greece under entirely sustainable conditions.

Sometimes, things are simply coincidences.And sometimes, the Social Fabric of life quietly weavespeople and moments toge...
28/06/2026

Sometimes, things are simply coincidences.

And sometimes, the Social Fabric of life quietly weaves
people and moments together when the time is right.
Some time ago, our friend Daphne told us she dreamed of shooting Mirabelle Marden wearing our garments.

Not long after, Mirabelle walked into our physical store,
as if by chance. This summer, we had the joy of asking
her and her husband, Cole, to become the faces of our
summer campaign. Even though Mirabelle comes from
a very famous art family, she remains one of the warmest, down to earth, most open-hearted people
we have ever met. Cole, who has worked with some of the world’s most renowned fashion houses, shares the same values.

We are deeply grateful to have been welcomed to Hydra island to spend time in Mirabelle’s father’s studio and in their home filled with history, inspiration, and a profound love for life, art, and the sun. We hope you’ll love our summer ‘26 collection SOCIAL FABRIC and every fabric/design that brings it to life as much as we loved the day we photographed these garments.

🤍THANK YOU🤍
Mirabelle Coll Daphne Iliaki Markella Malioga

Lisa is wearing the classic Morocco.To create this garment, we used a rare pinkcotton featuring woven white dotted stri...
07/06/2026

Lisa is wearing the classic Morocco.

To create this garment, we used a rare pink
cotton featuring woven white dotted stripes and
emerald green lines across its surface. The palette
reminds us of Moroccan colours, earthy but also exotic, blending the landscape with its architecture.

Lisa in NORDIC SEA Classic.Crafted from rare, dead stock, light weight cotton ,this garment has the colours of the sun a...
03/06/2026

Lisa in NORDIC SEA Classic.

Crafted from rare, dead stock, light weight cotton ,
this garment has the colours of the sun and the sea.
It is elegantly finished with mother or pearl buttons.
Last one available online or in our physical store!
www.itsashirt.gr

We are beyond excitedthat friend and beloved photographerAdrianna Glaviano shot our new CLASSICSon her mother in Philade...
31/05/2026

We are beyond excited
that friend and beloved photographer
Adrianna Glaviano shot our new CLASSICS
on her mother in Philadelphia, U.S.A.

This is a small summer drop featuring a few short & long sleeve shirts in our classic design, before the main summer collection launches in June. You can find ripstop cotton, transparent woven stripes, lightweight poplins and playful yet eclectic colour combinations. Limited pieces available, enjoy!

DOLPHIN refined shirt:We crafted this garment fromdead stock white Italian poplin withvertical woven dark and light blue...
05/05/2026

DOLPHIN refined shirt:

We crafted this garment from
dead stock white Italian poplin with
vertical woven dark and light blue stripes
that remind us of details created with traditional looming. The silhouette is long yet quite tailored and it is finished with 1 millimeter stitching. Small run edition, no re-stocks!

Daphne Iliaki Marco Arguello 📷

This is ourAPPLE CIDER polo:Bright butter yellow cottonwith woven-stitched white and blue stripesalongside its surface. ...
26/04/2026

This is our
APPLE CIDER polo:

Bright butter yellow cotton
with woven-stitched white and blue stripes
alongside its surface. The garment is finished
with big mother of pearl buttons. Happy Sunday!

Casa series features our updatedlong-sleeve polo shirt in a variety oftasteful fabrics: lightweight, textured, ripstopco...
19/04/2026

Casa series features our updated
long-sleeve polo shirt in a variety of
tasteful fabrics: lightweight, textured, ripstop
cotton, piqué, allowing our skin to breathe.
Its relaxed, unisex fit makes it an everyday shirt
that can also match a smart look.

Each garment is produced in our family-owned workshop in Athens, ensuring our quality and care in every stitch.

Available only online and in-store!
www.itsashirt.gr

🌼 Springtime capturedfor our new drop comingnext next week. Happy Greek Easter!!
12/04/2026

🌼 Springtime captured
for our new drop coming
next next week. Happy Greek Easter!!

𝗕𝘂𝘁𝘁𝗲𝗿 𝗦𝗰𝗼𝘁𝗰𝗵 probably owns the finest fabric we gathered for the spring ”Out of office” series.This smooth, supraluxe, ...
25/03/2026

𝗕𝘂𝘁𝘁𝗲𝗿 𝗦𝗰𝗼𝘁𝗰𝗵 probably owns the finest fabric
we gathered for the spring ”Out of office” series.

This smooth, supraluxe, Swiss poplin is characterized
by its buttery-soft feel against the skin, making it appropriate for the forthcoming spring and summer temperatures, yet it can be worn all seasons around.

Its color palette is yellow and blue which reminds us
of sea and sun. Enjoy!

Daphne Iliaki
Marco Arguello

Address

Asklipiou 67
Athens
10680

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00
Saturday 12:00 - 17:00

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