CAYA is an eco-lifestyle brand dedicated to promoting hand-made, natural and sustainable clothing and home furnishings. It aims to showcase heritage Indian weaves with a contemporary twist, on a global platform. CAYA, pronounced as 'ka-yah' is a Sanskrit term that signifies the vital heat/fire which runs through our entire system - body and soul. For me, it represents growth, change, passion, wis
dom and skill that all go into the making of the enlightened mind (Buddha). Born and raised in the heart of India, with its glorious traditions and colorful festivities, I am inspired by its magnificent art and craft legacy. With CAYA, I hope to showcase the work of artisans from the interiors of India and provide you exciting and unique options to create your own ensemble. Our first collection celebrates Pashmina - also known as Cashmere from the northern state of Kashmir. This natural, soulful fibre is hand-woven into fine shawls by skilled artisans who’ve specialized in this art for decades. Every time someone wears a Pashmina, this tradition becomes even more timeless! The second is ‘The Silk Route’ collection with a beautiful blend of tradition and modernity. Versatile and classy, these hand-made pieces can be worn year-round and paired with Indian, Western and fusion wear. It is sourced from a social enterprise in India, that’s dedicated to ethical production of environmentally friendly, quality work with fair wages for their artisans. The emphasis is on hand stitching (kantha) and hand block prints. These skilled artisans (mainly women) use sustainable materials and traditional methods to make our garments. Our design team helps the artisans adapt the colors and patterns to make them more contemporary. This results in unique and classic designs that has a modern appeal and also helps traditional artisans sustain their craft. The ‘Cool Cottons’ collection from Northern part of India includes hand-block prints and hand-woven thread embroidery on pure cottons and linens. What is the thread that runs across the CAYA brand? For one, its products that are all about style and substance - high quality, natural fibers made in classic and unique designs and long-lasting home-ware. Equally important are the people who make our products and making a positive difference in their lives. Last but not the least, our happy and loyal customers. We want to ‘fashion’ a better world for everyone involved. This has been our story so far. We’d love you to be a part of it and help stitch a brighter future for our artisans..