21/06/2026
Behind every wedding that moves you — where the evening flows so effortlessly you forget there was ever a run sheet — is a planner who thought differently from the start.
Loft’s Creative Director & Founder JACQUELINE AU sat down with Joan of White Bridal, one of Hong Kong’s most sought-after wedding planners, to get inside her playbook.
These are the 7 things she knows that most couples don’t.
Save this before you start planning.
Photos: Matteo Coltro Wedding Photographer Lake Como | Italy | Worldwide tum.atth
Gowns as seen on Loft Brides: Viktor&Rolf Mariage Vivienne Westwood Elly Sofocli ALEX PERRY, all from The LOFT BRIDAL