Shinaraa

A luxury brand that embodies elegance and craftsmanship, by using organic fabrics and natural dyes.

14/03/2026

Last week at .official by King George V School in Hong Kong, had the privilege of bringing to the runway alongside an inspiring community of young changemakers.☺️🎉

More than a fashion show, this moment was about education and awareness. Through our designs and storytelling, we shared why the future of fashion must be transparent, responsible, and circular. 👗💚

Engaging with students and young creatives reminds us that the next generation will play a critical role in transforming the fashion industry - from how materials are sourced to how garments are valued and worn. 🪡🧵

At Shinaraa, we believe fashion can be a force for positive change, and empowering young minds with the values of sustainability is one of the most meaningful steps we can take. 🔮😌

Grateful to King George V School for creating a platform where creativity meets purpose.🙏

13/03/2026

Our favorite Regia Dress crafted from at event, worn by the stunning conscious shopper .yan.

Cheers to a greener and better future for fashion with and 💚

This March we are celebrating International Women’s Month with goodies and vouchers in our store at

Shop with us at :
📍H205, Block B , PMQ, 35 Aberdeen Street.

12/03/2026

This March, Shinaraa celebrates the spirit of giving.

As part of our International Women’s Month initiative, we invite you to join the Shinaraa community through our newsletter, a space where we share stories about design, sustainability, and conscious luxury.

To mark the occasion, the first five new subscribers will receive a HKD 2,000 Shinaraa voucher, redeemable in-store.

A small gesture of appreciation for those who believe that fashion can be thoughtful, timeless, and made to last.

Join us between 12–29 March.
You might be one of the five.

Link in bio.

10/03/2026

Our signature Extra Long Button Down Shirt featured on Rebel Magazine 👸

Crafted from natural with a unique textured finish, the fabric feels soft and breathable while remaining structured enough to hold its shape. Premium metal bead accents add subtle refinement.

Publication: Rebel Magazine Issue BR (02/26)

Team Credits:
The Copper Room by Flying Solo
Producer: Jaqueline Lunkes
Photographer: Ricardo Quintero
Talent/Model: Gianna Coyne
Stylist: Siwawat Chaipipat .watch .ch.studios
Hair Stylist: Deyah Cassadore
MUA: Moe
Stylist Assistant: Jessica Nguyen .ngyn
Retouching: ALI

09/03/2026

The High Waisted Asymmetrical Skirt is made for those who want statement pieces. This is for evenings when you want to make an impression without working too hard for it.

The high-waisted design creates clean proportions and pairs beautifully with tucked tops, cropped jackets, or fitted knits.

Crafted from Bemberg Modal, the fabric has a fluid drape that enhances the asymmetrical design without adding bulk.

Thank you for choosing Shinaraa ❤️

07/03/2026

We made it to the Top 10 finalists of 1337 Ventures’s INNO4HER 2026.

Thank you to the program partners at
and for your continued support to the Founders building innovative and real solutions.

We are super excited to be pitching at in Kuala Lumper on 31st March.

Shinaraa is a fashion tech company, building solutions that are good for planet and good for people. Reimagine conscious fashion! 💚

09/02/2026

"Sustainable" shouldn't be a marketing buzzword. It should be a design constraint.

Right now, the fashion industry is flooded with greenwashing, vague labels used to mask disposable quality and staggering textile waste. When a brand releases a small "eco" capsule while ignoring the systemic waste of their main line, it isn’t progress but it’s a distraction.

At Shinaraa, we prioritize truth over noise. Here is how we verify sustainability:
Material Integrity: We use proven, low-impact fibers like Bemberg™ Modal and organic cotton.
Circular Action: We believe a garment's life should extend beyond a single owner. This is why we partnered with Fenxiang for luxury rental, extending the lifecycle of every piece.

We don’t aim for "branding for branding’s sake". We aim for quality that justifies its place in your wardrobe.

Read our full breakdown on the blog: "Greenwashing in Fashion: What’s True".

Link in bio.

Save this as a checklist for your next investment piece.

04/02/2026

Confidence in red. Designed to move with you.

The Regia Dress. Created for the woman who knows her presence speaks volumes.
Featuring ruched side detailing, elegant keyhole neckline, and an asymmetric hem that flows with every step - from reunion dinners to evening celebrations.

This is how you begin the Year of the Horse.
With intention & confidence.

This Lunar New Year, we celebrate strength, confidence, and longevity, values we build into every Shinaraa piece.

Available in store & online.
Discover in store at PMQ or online. Link in bio.

02/02/2026

Making luxury fashion sustainable was never a marketing decision for us.
It was a necessity.

Shinaraa started with a simple question:
What if beautiful clothes were designed to last, not just to sell?

Every piece we create is made with intention:
designed to be worn 40+ times, not forgotten after a few wears.

This is the story behind why we built Shinaraa
and why longevity will always matter more than trends.

Read the full story via the link in our bio.

25/01/2026

Thank you for selecting Shinaraa’s exclusive collection.. 🫶❤️🎉

31/12/2025

2025 reminded us that growth is never just about milestones, it’s about the people, the moments, and the intention behind every step.
Thank you for being part of our journey. We’re stepping into what’s next with gratitude, purpose, and an open heart.

25/12/2025

As 2025 draws to a close, we want to take a moment to say thank you.

Thank you to everyone who has supported Shinaraa starting from customers, partners, and supporters, whether by wearing our pieces, sharing thoughtful conversations, or believing in a more intentional way of building fashion.

Christmas is a reminder to pause, reflect, and reconnect not just with others, but with the values that guide what we create.

To everyone who's championed circular fashion, supported emerging sustainable brands, and challenged the industry to do better: thank you. You're shaping the future.

Wishing you and yours a peaceful, joyful holiday season.

Shinaraa Team

🎄

Address

8/F, 299 QRC 287-299 Queen's Road Central
Hong Kong

Website

http://www.shinaraa.com/

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