07/08/2026
My First Book Partners with Beijing SKP Buyer Team for DT51 Xi’an Pop-up! 🍿😍
As a global leader in premium early childhood educational tools, My First Book is making a strategic expansion into Northwest China‘s high-end market with this landmark pop-up at DT51 Xi’an.
Leveraging DT51‘s shared access to Beijing SKP’s elite buyer team, the brand precisely targets the city‘s high-net-worth families in the CBD core. This collaboration marks a key milestone in My First Book’s rollout from first-tier to emerging new first-tier cities.
Inside DT51‘s immersive shopping space, My First Book showcases its signature craftsmanship, Montessori-inspired design, and interactive experiences—delivering a premium parent-child lifestyle that reinforces its leadership in the luxury educational toys sector.
