Elf Culture-My First Book

07/06/2026

✨ Clean, safe, and ready for more adventures! ✨

Did you know? My First Book is made from premium cotton and canvas — so when little hands get messy (and they always do!), just toss it in the wash. 🧼📖

Gentle cycle. Air dry. Good as new.

Because the best stories are the ones you can explore again and again — without worry.

🫧 Safe. Soft. Washable. Loved.

05/06/2026

🐸 My First Book x Sanrio LCD Writing Tablet – Cute & Practical!

This mini LCD tablet comes with an adorable Sanrio silicone case — perfect for jotting down ideas, doodling, or leaving sweet notes for your little ones 🍃

✏️ Unleash creativity anytime, anywhere
📝 Stylus securely attached with a durable cord and pen holder
🎒 Includes a silicone strap, easily clips onto backpacks or totes

Perfect for little artists and nostalgic Sanrio fans alike 💚

05/06/2026

✨ Quiet afternoons with My First Book ✨

While little hands explore, mama gets her moment back ☕📖

No screens. No mess. Just focused play and a rare chance to breathe.

Watching my child learn through every zip, snap, and peek — while I finally flip through something that isn‘t a board book? That’s growth. For both of us.

Good toys don‘t just entertain. They give everyone space to grow. 🌱

03/06/2026

📚✨ My first book 布書
📍最新上架｜誠品書店 生活時光 康城店
地址：將軍澳康城路1號 The LOHAS 3樓308號鋪

小手拉一拉、扣一扣、綁一綁
從小動作鍛鍊專注力與生活技能🌟
既是布書，也是寶寶第一份「可以玩的學習夥伴」

🎁 送禮自用都充滿質感與心意

#誠品香港 #康城好去處 #生活時光 #寶寶布書 #蒙特梭利玩具 #親子共讀 #香港媽媽首選

03/06/2026

Every first lesson for collectors, young and old, deserves to be treated with care. 🧸

From the reusable writing tablet that captures endless ideas, to themed sticker sheets that spark creativity; from tear-proof soft activity books, to bath books that turn tub time into story time — My First Book is more than just a toy. It‘s a ritual of growing up, made meaningful.

✨ With multiple collaboration series, we pay tribute to the classics while preserving the heart of childhood.

Whether on a quiet journey or in a bubbly bath, let every moment of ”play“ become a moment of ”treasure.“

Welcome to the world of My First Book — beloved by collectors of all ages. 📦

02/06/2026

02/06/2026

🎉 A century-old legacy meets a new chapter of childhood wonder.

With 123 years of history, Dong‘an Market—part of the Wangfujing Group—first opened in 1903. From a bustling Qing-era bazaar to a premier destination for luxury and lifestyle brands, it has continuously shaped Beijing’s retail evolution.

This June, Dong’an Market welcomes its first-ever children’s brand: My First Book—the international premium name in Montessori-inspired fabric books.

01/06/2026

The very first landmark from this collaboration arrives just in time for Children’s Day 🎈
📍 My First Book flagship store at Dong’an Mall, Beijing’s iconic Wangfujing Pedestrian Street – opening June 1st.

This isn‘t just a flagship launch. It’s a major step for My First Book in China’s premium retail space, and Wangfujing Group’s exciting move into high-end children‘s lifestyle.

🎉 3 days of celebration – June 1–3
Come celebrate, explore, and gift the little ones something special.