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victionary

We celebrate graphics and creativity with brilliant book and packaging design. Keep yourself informed!

We are a dynamic team of designers and editors with our creative focus on branding, graphic arts and book design. Through viction:ary, we have proudly built up a stimulating catalogue that covers the fields of graphics, advertising, fashion, product and interior design since 2001.

*Free shipping applies to Hong Kong deliveries. Find out what our CITIx60 City Guide project features at ; and what to engage curious minds at . Please contact:
For general enquiries — [email protected];
For media enquiries — [email protected]; and
For potential editorial contribution — [email protected]

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Find viction:ary books here in Hong Kong:
• 誠品 Eslite — www.eslitecorp.com
• Kubrick — kubrick.com.hk
• Point To Life — 1F, Innocentre, 72 Tat Chee Avenue, Yau Yat Chuen
• Swindon Book Co Ltd. — www.swindonbooks.com
• Hong Kong Book Centre Ltd. — www.hongkongbookcentre.com
• Kelly & Walsh Ltd. — www.kellyandwalsh.com

06/11/2026

📸 Photographer Wanted: London 🇬🇧🎡

We’re putting together an exciting new travel book series, and looking for a London-based photographer to show us the city as it’s lived day-to-day, for readers around the world.

If you shoot architecture, street scenes, interiors, food, and small details that make a place feel authentic, we’d love to hear from you.

Timeline: All photography to be completed by the end of February 2027. The selected photographer will be credited on the cover.

Interested? Send your portfolio to [email protected]! 🫖

06/11/2026

What does Japanese design look like across three generations? Take a look inside. 🇯🇵

Made in Japan: Generations moves from studios still finding their voice, through practices hitting their stride, to names that have shaped the industry for decades. Flip through and you can see the shift: instinct becoming conviction, and conviction becoming legacy.

Discover the entire book at victionary.com!

A special thank you to The Designers Foundry The Designers Foundry for sponsoring Tomato Grotesk,
the typefaces used throughout the book! 🍅✨

05/11/2026

Made in Japan: Generations 🇯🇵

What does a studio’s first year have in common with its thirtieth?

Made in Japan: Generations asks the questions that rarely make it into a portfolio. How do you find your voice? How do you keep a studio going through a full economic cycle? When do you step back, and what’s worth passing on?

Each contributor answers for their own stage of practice, and they’re candid about it: first clients and first failures, the compromises behind a project, sustainability as a daily discipline rather than a buzzword, and how to mentor whoever comes next.

A special thank you to The Designers Foundry The Designers Foundry for sponsoring Tomato Grotesk, the typefaces used throughout the book! 🍅✨

Available first at victionary.com.

04/11/2026

Made in Japan: Generations 🇯🇵

Japanese design has a way of staying with you: precise, considered, and rooted in craft. But who is shaping it today, and what have they learned along the way? We’ve been waiting to share the answer.

Made in Japan: Generations is the expanded second volume of our Made in Japan series, looking at Japan’s design landscape through the studios that make it. Organised into three generations by years of establishment: emerging studios (0-10 years), mid-generation practices (11-20 years), and long-standing heavyweights (21+ years). Each contributor answers questions shaped around their stage of practice, so you hear about the real side of running a studio, from first ambitions to what’s worth passing on.

With projects spanning branding, editorial, illustration, and packaging, Made in Japan: Generations showcases the continuous evolution of Japanese graphic design.

Available first at victionary.com.

27/10/2026

📸 Photographer Wanted: New York City 🗽🍎

We’re putting together an exciting new travel book series, and looking for an NYC-based photographer to show us the city as it’s lived day-to-day, for readers around the world.

If you shoot architecture, street scenes, interiors, food, and small details that make a place feel authentic, we’d love to hear from you.

Timeline: All photography to be completed by the end of February. Selected photographers will have their name credited on the cover.

Interested? Send your portfolio to [email protected]! 🍕

24/10/2026

Behind every great typeface is a point of view. 🔠

In Mini Serif in Use, four more studios open up about how they think about type. Untitled Macao untitled_macao on designing beyond aesthetics, PORTO ROCHA PORTO ROCHA on what a typeface evokes, Daily Dialogue Daily Dialogue on getting to know a few typefaces well, and Foreign Policy Design 𝙵𝚘𝚛𝚎𝚒𝚐𝚗 𝙿𝚘𝚕𝚒𝚌𝚢 on the conviction in great letterforms.

Swipe through for their thoughts alongside their work, from practical advice to bigger ideas about how serif typography carries character, tone, and meaning.

Mini Serif in Use is a compact, image-led reference for browsing anywhere. Available now at victionary.com.

22/10/2026

Pocket-sized. Packed with type. 🔠

Take a flip through Mini Serif in Use and see how serif typefaces carry character across branding, editorial layouts, posters, and digital design, from classic and refined to fresh and unexpected. Light and compact, it goes wherever you do, ready whenever you need a quick hit of inspiration.

Get inspired and get the Mini Serif in Use at victionary.com.

21/10/2026

Small enough for your bag. Big enough for your next idea. 🔠

Flip through Mini Sans in Use and see how sans serif typefaces show up across branding, editorial layouts, posters, and digital design, from quietly confident to full of attitude. Its compact size makes it easy to carry around, so whether you’re on the train, in a café, or between meetings, instant inspiration is always within reach.

Get inspired and get the Mini Sans in Use at victionary.com.

20/10/2026

Two families. One well-paired set. 🔠

The Type in Use duo brings Serif in Use and Sans in Use together in one bundle. From font weights to classifications, each typeface has its own character and should be paired with care to set the right tone. Read them side by side to see how the two categories contrast, complement, and bring out the best in each other.

Get this bundle exclusively at victionary.com!

16/10/2026

Old roots. New tricks. 🔠

Serifs carry a lot of history, but they’re far from stuck in the past. Some feel classic and authoritative, others warm, elegant, or playful. Mini Serif in Use looks at how that character shows up in real work, across branding, editorial layouts, posters, and digital design.

A compact continuation of Serif in Use, this smaller-format volume is image-led and continuously flowing, so you can browse by instinct instead of wading through technical breakdowns. Flip through and see how the same typeface category can feel timeless in one project and fresh in the next.

Pair it with Mini Sans in Use to complete the Mini Type in Use series.

Available first at victionary.com.

Special thanks to CoType Foundry CoType Foundry and Pangram Pangram® Foundry Pangram Pangram® Foundry for sponsoring the typefaces used throughout the books ✨

Address

Room 7C, Seabright Plaza, 9-23 Shell Street, North Point
Hong Kong

Website

http://victionary.com/

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