The first of the MODÈLE de PRUDENCE boutiques opened its doors in the nineties at the Beverley Commercial Centre in Tsim Sha Tsui, which has long been a well known location for nurturing the talents of young fashion designers in Hong Kong. Over the years, the three designers continued to enhance MODÈLE de PRUDENCE’s position on the local scene and expand to overseas markets, including China, Taiwa
n, Southeast Asia, the Middle East and Italy. Today, the brand has different selling locations in Greater China, including four self-owned stores in Hong Kong – Aberdeen Street in Central, Prudential Centre (X2) in Jordon; and in Mainland China, including Shanghai, Wenzhou and Hangzhou. The three designers have always believed in the philosophy "modèle de prudence” which means “You are our Role Model". They continually strive for sophisticated designs incorporating high-quality fabrics, and innovative and meticulous tailoring to ensure their customers have a personal and cosmopolitan style. MODÈLE de PRUDENCE inventively merges Eastern and Western cultures to create their own elegant and contemporary style, reflecting their philosophy of beauty. MODÈLE de PRUDENCE成立於一九九五年，由三位香港設計師合作至今。品牌首家專門店開設於九十年代潮人聚集的年青時裝設計師聖地 - 尖沙嘴百利商場。多年來，三位設計師不斷提升品牌的定位並拓展海外市場，其中包括中國大陸、臺灣、東南亞、中東及義大利等。品牌現於大中華區擁有不同分銷點，分別於香港開設四家專門店，包括在中環鴨巴甸街、佐敦恒豐中心(2家)、及於中國內地，包括上海、温州及杭州等。
一直以來三位設計師都以品牌的名字『你就是我們的榜樣及典範』為格言，要求產品具備優質布料，嶄新的剪裁及細緻的手工，讓顧客穿出與別不同的個人風格，突顯大都市的時尚穿著品味。
『優雅經典的設計，真正的美才是永恆』一直是MODÈLE de PRUDENCE的宗旨。他們善於結合經典東西方文化，打造出高貴優雅而充滿時代氣息的風格，體現出他們心目中對美的哲學。
