Create a Fashion Brand

26/11/2023

Apparently this page is going to be suspended for breaching some kind of Meta terms of service.
It does not contain politics or any social issues
All work, services offers and content is my own.
I have no other details.

27/08/2021

Excited to be recording something special this week.....

Can't say much now, but you've all been asking for it, so not long to wait now.

01/04/2020

So with everyone stuck at home, I've recieved a number of messages asking about more FBBC courses (our Fashion Brand Boot Camp basic course for start ups). Would this be helpful? Comment below and let me know your thoughts. If enough people are interested, I'll get something arranged.

21/06/2018

Starts Monday...... meet Vicy and build your fashion brand future! Don't miss the FBBC 2018

http://www.fashionserviceshongkong.com/training/fashion-brand-boot-webinar-west/

14/06/2018

Increasing the sales in your fashion brand by knowing your customers 👗 👖 👜 - https://mailchi.mp/createafashionbrand/hlkhwu0k0w-1543481

07/06/2018

Why you need some Common Sense to Start a Fashion Brand 👗 👖 👜 -

Hi, So it’s June. I hope you're looking forward to summer. Maybe a holiday? Maybe a few hikes? Maybe more BBQ's? For me, I'm looking forward to The Fashion Brand Boot Camp which is coming up in a couple of weeks and for those of you who can’t attend, I wanted to give you a litt...

31/05/2018

Fashion Brand Sales - Expanding your range 👗 👖 👜 -

Hi,  How is your week going? Good I hope. Mine was a thoughtful week. It was one of those weeks where I had an unusually high number of skype chats and inquiries around fashion businesses, no change there. But I was struck by the number of people who were starting brands with more t...

24/05/2018

Fashion Brand Marketing - How do you create a loyal following before you launch 👗 👖 👜 -

Hi,  So how is world domination going with your fashion brand? Do you want more loyal fans.....even if you haven't launched yet? Well let's talk about how that happens. I was talking to a client about the marketing session of my Boot Camp next month [more about this at the bottom of t...

16/05/2018

Fashion Brand Sales - Make the most out of a small budget 👗 👖 👜 💭 -

Hi,  So what's happening with you? How's the business building going? Here at Fashion Services HQ, we've had a really busy year so far. A surprise book tour [ and another one on the way which I'm only telling you about at the moment ]; A new potential business website, which is in the...

10/05/2018

HOW TO KNOW AND BEAT YOUR COMPETITION FOR FASHION BRANDS

3 hour Werbinar for Fashion Brands
June 28th
7.00pm GMT

http://www.fashionserviceshongkong.com/diy-products/webinar-course/

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DO YOU KNOW WHY PEOPLE SHOP AT ONE BRAND OVER ANOTHER? WHAT IS IT THAT MAKES THAT BRAND THEIR FAVOURITE? IF YOU WANT TO BECOME THAT FAVOURITE BRAND, THEN YOU’LL NOT ONLY HAVE TO CHECK OUT THE COMPETITION, BUT FIND THEIR WEAKNESSES.
Let’s be honest for a moment. For every product or idea in the world, there are others doing the same thing. So why do people shop in Topshop rather than H&M? Why do some people shop in H&M rather than Topshop? The first thing is to understand your customer. Who they are and what they want [We’ve done that in Workshop #3 How to do Cuatomer Research to 10X your sales]. The second thing to do, is to find out where they currently shop and why, which tells you who your competition is. Third, we’ll take a good look at what they are offering.

If you know all parts of this equation then it’s easy to figure out how to beat your competition and attract more customers to your brand, which means more sales for you.

Understanding your competition is not only essential to your brands success, but also gives you an amazing benchmarking system for your own products. It will provide you with opportunities and ideas that others may have missed and give you the edge with your products and brand.

In this workshop you’ll discover how to look at your competition and take advantage of the gaps in the market. To do this, we’ll be covering

** Who is your competition exactly?

** What is benchmarking?

** How to benchmark each competitor against your brand

** How to do SWOT analysis for both them and you

** What opportunities you will find with this data.

** How to use the data to improve sales and brand identity with consumers

10/05/2018

HOW TO DO CUSTOMER RESEARCH TO 10X YOUR SALES

3 hour Werbinar for Fashion Brands
June 27th
7.00pm GMT

http://www.fashionserviceshongkong.com/diy-products/webinar-course/

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DID YOU KNOW THAT CUSTOMER RESEARCH CAN 10X YOUR SALES? WHY? BECAUSE UNDERSTANDING HOW YOUR CUSTOMER FEELS; WHAT THEY WANT & WHO THEY ARE, WILL HELP YOU TO PROVIDE THE RIGHT PRODUCTS & DISPLAY THEM IN A WAY THAT APPEALS.

Can you imagine having every customer that finds you, purchase from you? And not only do they buy from you, they LOVE what you do and want more. They tell everyone that will listen, about your brand and share every update you post…..

Think it’s impossible? Then you haven’t found your core customers yet. All you need is a little research. A little patience and to listen to what people are saying.

Customer research is still a heavily underused and underestimated building block for fashion brands. It takes time and a little patience, but it is not hard if you know what to do and where to look.

Yes it takes time and effort, but if you’re truly passionate about your brand, customer research can mean the difference between a healthy growing business with adoring fans and a business that just gets by. Essentially, doing research and creating a Customer Profile, is one of the most important things you can do when you start a fashion business.

In this workshop you’ll discover how to conduct your customer research which means you’ll understand your customers deeply, turning them into loyal fans who rave about your brand. To do this, we’ll be covering

** What it will do for your brand and why you should do this properly.

** A successful brand mindset and what that means for products.

** What, where and how to do your customer research

** How to create a pen portrait for your core customer

** How to use the information to make great business decisions, that always work

** How to use the information to 10X your profits

10/05/2018

CHOOSE THE RIGHT MARKET FOR YOUR FASHION BRAND

3 hour Werbinar for Fashion Brands
June 26th
7.00pm GMT

http://www.fashionserviceshongkong.com/diy-products/webinar-course/

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DO YOU KNOW WHICH MARKET IS PERFECT FOR YOUR FASHION BRAND? MAYBE YOU’RE DEVELOPING A LUXURY BRAND BECAUSE YOU’VE BEEN TOLD IT MEANS MAXIMUM PROFITS? FIND OUT THE TRUTH & DISCOVER WHICH IS REALLY THE BEST FOR YOUR BRAND [& YOUR PROFITS]

For so many years the media has portrayed the luxury market as the one that provides big profits for new brands. It can…… Rarely…… But it can. What you probably don’t know is that the garments that you’ve spent countless time and money fitting, styling and perfecting for the catwalk, are not responsible for these profits.

Every year, programs like Project Runway; adverts for brands; the media and news coverage of all Fashion Weeks across the world, have encouraged thousands of students and countless others to start and focus on luxury fashion brands, with many believing that it will propel them to greatness. Unfortunately, reality is rarely like the adverts and the majority of those brands never make it past their first collection. But for every failed luxury brand name that you don’t hear about, there are thousands of smaller brands making huge profits, based on their clothing in other targeted markets.

Why? What’s the secret? Well it’s a simple one…..

Understanding the barriers each type of market puts in front of customers and matching your products to the right market, equals far more profits and success.

In this workshop, we’ll look the different markets available to you; what you want to achieve with your brand and where your products will have the most impact for customers and for your business.

** What markets are available

** The barriers to consumers you have to overcome

** Which product elements are perfect for each market

** Which market you should choose for a successful brand and why.

** What parts of your business are effected by tour market choice

** How to streamline your brand and market choice