sh.es.na is a designer brand founded by art historian Marija Borovičkić in 2017 in Zagreb, Croatia. Following initial playful experimentations with the possibilities of different textiles, styles, and aesthetics, sh.es.na has solidified its unique and recognisable style of bags and backpacks, consistently maintaining sophisticated crafting techniques, insisting on the quality of materials, as well
as practicality and originality of ideas and details. sh.es.na is also a conscious and creative attempt to move away from the cheap-oriented production practices of hyperproductive textile industry. As a small independent local brand dedicated to crafting handmade accessories with care, sh.es.na is aspiring toward economic and ecological sustainability by maintaining quality and durability of its products and materials. The symbolic meaning of the word 'shesno' (šesno) as something beautiful, tidy, nicely arranged or well done is the crucial guide in sh.es.na's design and is kind of sh.es.na brand's motto.
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sh.es.na je dizajnerski brend kojeg je 2017. godine u Zagrebu pokrenula povjesničarka umjetnosti Marija Borovičkić. Nakon početnih eksperimenata s mogućnostima materijala, krojeva i estetike, sh.es.na se isprofilirala kroz prepoznatljiv kroj ruksaka i torbi kao i kroz dosljednost u pedantnosti izrade, inzistiranje na kvaliteti materijala, praktičnosti i originalnosti ideja i detalja. sh.es.na je ujedno etički kreativni pokušaj svjesnog odmicanja od praksi hiperproduktivne jeftine tekstilne industrije. Kao mali lokalni brend ručnih radova nastoji se približiti održivoj ekonomiji i ekologiji kroz kvalitetu i izdržljivost proizvoda i materijala. Simboličko značenje riječi „šesno“, kao nečeg lijepog, urednog, posloženog ili dobro odrađenog - temeljni je vodič i svojevrsni moto sh.es.na brenda.