11/08/2026
A new Ferragamo address, with a century of history behind it.
Ferragamo has reopened its flagship boutique on Beverly Hills’ Rodeo Drive, unveiling a newly transformed space at 357 N. Rodeo Drive designed around the brand’s evolving vision of contemporary Italian elegance. Created by Belgian architect Vincent Van Duysen, the new global retail concept brings together natural stone, richly veined red marble, glossy resin, bronze, and hand-finished details to create the feeling of a contemporary Italian home.
The façade itself makes a statement, wrapped in textured Chambolle stone and an abstract interpretation of the Florentine bugnato tradition, while floor-to-ceiling glazing opens the space onto one of Los Angeles’ most iconic streets.
The reopening carries particular resonance for Ferragamo: it was in Beverly Hills, exactly 100 years ago, that Salvatore Ferragamo made the decision to return to Italy after his success in America—and later opened his first store here, establishing a connection with Hollywood that would earn him the legendary title of “shoemaker to the stars.”
Now, a century later, Ferragamo is writing the next chapter on the very same street
