AOIFE® (EE-fa), aoifelifestyle.com, is an Irish luxury circular brand, that makes ethically made luxury bags and demonstrates how brands can be innovative, modern, and fully sustainable while maintaining high-standard, desirable designs. The products embody smart, traceable solutions that recognize the interconnectedness of the world and the human element associated with it. To combat carbon footp
rint, fabrics, metals, and manufacturing all take place in the immediate proximity of each other. The vision behind each AOIFE® piece represents a creative journey. Conceptualized in Ireland, the detailed technical drawings and specifications are then crafted by skilled artisans in Italy. Using eco-innovative fabrics, some repurposed from ghost fishing nets or synthesised from plant materials, reflects the AOIFE® brand’s belief in circularity and sustainability. Furthermore, by replacing the mechanized, robotic nature of mass production, they deliver hands-on integrity and added value in each artisan-made piece. The entire development process represents a cyclical journey: respecting the material’s former life, recontextualizing them with a new purpose delivered through expert craftsmanship and skill. It all adds up to better materials, better design, a better lifestyle, a better world. AOIFE ® is a lifestyle fashion label and trademark global brand. Legally the intellectual property of the founder Aoife Maria Rooney, Est. 2017, Kildare, Ireland.
