SoftStory

SoftStory Soft furnishings with a difference.

Morning light, a warm cup, and the comfort of handmade textures. ✨
08/11/2025

Morning light, a warm cup, and the comfort of handmade textures. ✨

From cushion covers to throws; the story continues in layers and stitches.Each patch carries its own memory, woven gentl...
07/11/2025

From cushion covers to throws; the story continues in layers and stitches.
Each patch carries its own memory, woven gently into something new. 🧵🪡

Pieces of fabric, thoughtfully brought together, with an intention to convey a message of warmth, love and memory. Turni...
05/11/2025

Pieces of fabric, thoughtfully brought together, with an intention to convey a message of warmth, love and memory. Turning textiles into something truly personal.

Comfort that speaks & feels. 🌿✨
15/09/2025

Comfort that speaks & feels. 🌿✨

Cluster of shams✨
12/09/2025

Cluster of shams✨

Beauty in Balance. 🧵✨This pillow is finished with an exposed French seam, unlike the traditional method that hides raw e...
09/09/2025

Beauty in Balance. 🧵✨

This pillow is finished with an exposed French seam, unlike the traditional method that hides raw edges inside, here the stitching is done on the outside. The double seam gives it strength, while the visible ridge adds a tactile detail and a more crafted, intentional look.

This pillow is finished with an exposed French seam, unlike the traditional method that hides raw edges inside, here the stitching is done on the outside. The double seam gives it strength, while the visible ridge adds a tactile detail and a more crafted, intentional look.

Layers of handworked textile recall weathered landscapes — stitched textures and frayed edges shaped by natural forces. ...
10/05/2025

Layers of handworked textile recall weathered landscapes — stitched textures and frayed edges shaped by natural forces. Every curve and contour becomes a visual archive of time and touch.” This piece explores the tactile language of cloth — where hand stitching, layered fabric, and natural fraying mirror the erosion and flow of terrain. Each element is a gesture toward memory made tangible.”




Look closer and you’ll see it: the textured layers, the soft shifts, the perfectly imperfect lines. These details aren’t...
03/05/2025

Look closer and you’ll see it: the textured layers, the soft shifts, the perfectly imperfect lines. These details aren’t flaws — they’re the marks of a process that respects its own pace.

At Soft Story, we believe that true sustainability starts here: with intention, with patience, and with deep respect for what we make. When we slow down, what we create lasts longer — and means more.
Each textile holds that story. A reminder that when we let materials lead and give craft the time it deserves, beauty takes care of itself.

Exploring the rich tradition of natural indigo dyeing in Bhuj, where age-old ingredients like indigo leaves, rocks, powd...
15/02/2025

Exploring the rich tradition of natural indigo dyeing in Bhuj, where age-old ingredients like indigo leaves, rocks, powder, khajoor, jaggery, roots, and chunna come together to create the stunning hues of blue. Each element plays a crucial role in crafting the perfect shade, steeped in heritage and sustainability. Indigo leaves provide the color, rocks and powder concentrate the dye, khajoor and jaggery aid fermentation, roots intensify the hue, and chunna balances the pH for the perfect BLUE!.

During our trip to Bhuj, we had the unique opportunity to immerse ourselves in the meticulous art of Bhujodi weaving. Th...
06/02/2025

During our trip to Bhuj, we had the unique opportunity to immerse ourselves in the meticulous art of Bhujodi weaving. The process starts with spinning the yarn, followed by vat-dyeing the threads, where the colors are infused with depth and richness. Once the threads are ready, they are carefully warped, ensuring each one is in place for the intricate designs that follow. The artisans then craft traditional motifs that are a reflection of the region’s cultural heritage and history. It’s remarkable how much skill and patience go into each piece, from start to finish. Watching the weaving come to life on the loom, it became clear how much dedication and craftsmanship are involved in creating these beautiful fabrics. We’re deeply inspired by the expertise of the weavers and the timeless tradition they continue to uphold.

[BhujodiWeaving,Craftsmanship,TraditionalWeaving ,CulturalHeritage,HandcraftedWithCare]

Address

Ahmedabad

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 5:30pm

Telephone

+91 98795 64174

Website

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