Rooh by palak

24/03/2026

When everything starts to look the same, AI-made, mass-produced, this stands apart 🤍

Not because it’s louder, but because it’s real. Made by hand, carried by skill, and impossible to rush.




[rooh by Palak, designer wear, handwork, Ahmedabad designer, Custom made, design studio, Ahmedabad, hand embroidery, fashion, Indian fashion ]

23/03/2026

That “I have nothing to wear” feeling… solved.

An easy white kurta that still feels festive (hello mirror work ✨), paired with a pop fuchsia dupatta when you want to show up a little extra.
And a soft mint set for those days you just want to keep it light, pretty, and effortless.

No overthinking. Just pick, wear, step out.

Now on our racks.

⏰ 11am – 7:30 pm
📍 Off Sindhu Bhavan Road, Ahmedabad
📞 +91 9727710129

[rooh by Palak, Ahmedabad, designer wear, summer essentials, summer Indian dresses, festive casual wear, pastel dresses, mirror work, Indian wear, Ahmedabad designer ]

17/03/2026

This is the part no one sees,
but with a conversation.

What you like.
What you don’t.
What you imagine yourself in.

Then come the fabrics.
Swatches pulled out,
prints layered next to each other,
trying to find the one that feels you.

Sketches happen in between
changing, adjusting, rethinking.

A stripe moved here.
A motif added there.
A silhouette refined till it just sits right.

It’s a little messy,
a little back and forth…

but somewhere in that process,
your outfit starts taking shape.

Not just designed,
but made for you




[summer collection, prints,florals, fabric, process, behind the scenes, summer outfits, made to order, personalised fashion ]

15/03/2026

Meet your new summer office essential. ☀️
Breathable cotton, timeless Ajrak, and a silhouette that moves effortlessly from meetings to coffee breaks.
Comfort that works as hard as you do.

[office outfits, cotton co ord set, work wear, summer outfits, summer cotton kurta set, rooh by Palak, summer outfit inspiration ]

14/03/2026

Meet your new summer office essential. ☀️
Breathable cotton, timeless Ajrak, and a silhouette that moves effortlessly from meetings to coffee breaks.
Comfort that works as hard as you do.

[office outfits, cotton co ord set, work wear, summer outfits, summer cotton kurta set, rooh by Palak, summer outfit inspiration ]

20/02/2026

Soft Power Co-ord 🤍
Stepping into the day wrapped in comfort and quiet confidence. and a little embroidered story on the pockets.

[rooh by Palak, everyday wear, co ord set, white outfit, summer wear, embroidery, founder, designer wear, homegrown brands, made in India ]

20/02/2026

Soft Power Co-ord 🤍
Stepping into the day wrapped in comfort and quiet confidence. and a little embroidered story on the pockets.

[rooh by Palak, everyday wear, co ord set, white outfit, summer wear, embroidery, founder, designer wear]

13/01/2026

The ROOH SALE is here ✨
Your favourite fits , now at irresistible prices.

📅 6th - 26th January
⏰ 11 AM – 8 PM

Discover curated fashion with super-attractive markdowns — only at ROOH.

📍 Off Sindhu Bhavan Road,
Shreeya Atlanta, A. 104 nr. Baghban Party Plot Road, off Sindhu Bhavan Marg, PRL Colony, Thaltej, Ahmedabad, Gujarat 380059

📞 +91 9727710129
DM US OR VISIT THE STORE..to grab crazy discounts only

24/12/2025

Royal blues, hand-detailed stories, and timeless Punjabi grace 💙 only
Now available on orders — for a limited time only.

💌 DM “BLUE” to order
Rooh by Palak: Shreeya Atlanta, A. 104, nr. Baghban Party Plot Road, off Sindhu Bhavan Marg, PRL Colony, Thaltej, Ahmedabad, Gujarat 380059

[punjabi suit, designer wear, royal blue fit, festive Indian wear, Indian wear Ahmedabad, Ahmedabad designer, ethnic wear, boutique brand, festive outfit India, Gujarat]

31/08/2023

Letter from Rooh by palak 💌
We are elated to announce that our homegrown boutique brand, Rooh by Palak, is celebrating its one-year anniversary! We would like to express our heartfelt gratitude to each and every one of you for your unwavering support and love throughout this incredible journey.

We couldn't have reached this milestone without you – our loyal customers, friends, and family members who believed in our vision and shared the joy of wearing our creations. As we look forward to another wonderful year ahead, we promise to keep reinventing ourselves and bringing you innovative collections that reflect the true essence of Rooh by Palak.

Once again, thank you for being a part of our story. Stay tuned for more exciting announcements as we continue to grow and evolve.

Warm regards,
The Rooh by Palak team✨

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