Even today, the showroom at C.G road remains the flagship store, but the brand has expanded to include more extensions, namely Patidar Exclusive. Patidar Exclusive, as the name suggests, is a sub-brand that focuses on an extensive range of men's wear. Such a retail strategy was developed by the company in order to meet the retail wave in India, head on. Long before the age of globalization dawned
in India, Patidar opened a fashion store in 1970 strategically located on Ahmadabad very own 'golden mile' in the heart of the glittering, up market district of Gujrat. The Store became a landmark in more ways than one, heralding the beginning of the retail and consumer revolution in the country. Over the years Patidar has managed to adapt to changing market dynamics, closely following the pulse of retail and consumer trends, often defining them, through innovation, in-depth market knowledge and a pro-active approach. A completely homegrown fashion brand, Patidar enjoys a vast international customer base, consisting mainly of high net-worth, discerning Non-Resident Indians, apart from the loyal and constantly growing local clientele. The brands effective advertising and striking photo shoots have attracted attention and mindspace locally and now with their highly functional and designer online presence, patidar products are available and accessible to people across the globe, strengthening the brand's presence internationally.
