I believe that I speak for everyone when I say that we have some lifelong cherishable memories and a few of those are close to our hearts. Well, I’ve some of those too…As I close my eyes to recall those revered memories, my face lights up with a reminiscent smile as most of those are with my mother, the woman I admire the most. And the most significant part of my memories with her are the gorgeous
Sarees that she has always worn with utmost exquisiteness and elegance. I’ve grown-up with so much fondness and fascination for this gracious five and a half yard piece of drape that today I stand tall to launch an Elite collection line, Ekathva... House of Passion, an impression to last forever . I dedicate it to you, Mama Neelu Arora. With your blessings and inspiration, it will surely be a pioneer label one day. With current emphasis on hand picked Handloom sarees from across the country, I plan to add more with Home Collection n Accessories in the near future. For me, each saree piece , that I single-out , is a piece of art, one-of-a-kind. My idea is to focus on the crafting and detailing of few pieces at a time to deliver an exclusive range wear crème de la crème "the best". Today, when this irreplaceable attire goes international, I am still in awe with the Indianness that a Saree represents. Be it the magic woven by handlooms, the adorable silk collection, the delightful batik prints with wax and dye or the intricate handmade kalamkari patterns, ikat, Bandhani, Ajrakh a Saree has much more than you can even think of. And that is the reason; I admire this apparel a lot. It is just not an embellished attractive blouse or a choli that makes a perfect match, but the Attitude with which you carry your Saree…learnt it from you Mama
