HATKE started its journey as a multi brand store in Apr-2010 in form of weekend store at Cannought place,
CIDCO, Aurangabad i.e. HATKE has since been true to its name
and has always strived to be novel in whatever it did. Weekend store concept was unique and difficult to
digest to our traditional retail mind set. But we carved our niche by not only making people get tuned to our
3 day weekend vent
ure, but also made it on incredible shopping experience. Owing to this overwhelming response and following by the loyal “Hatke Patrons”, we started our full fleshed
fashion store in -DEC-2010. HATKE from very beginning has paid lots of attention on both “aesthetic value of the store and the
merchandise”. Each HATKE Store is the master piece in itself with out of the box art and acentric furniture
like our much renowned “scooter counter”. We as multi band store spent reasonable amount of time and resources in sourcing and bringing together a
rare collection of exquisite branded apparel at unbelievable price. HATKE does bulk buying of export surplus merchandise which is made available to its various retail outlet. Export surplus is nothing but excess production done by export houses supplying design to major UK and
USA brand. India is rated fifth most attractive retail market “Potential Goldmine”. HATKE believes in taking people along
while climbing this growing retail ladder. We started branching out and our first store outside Aurangabad
was started in Akurdi Pune on Sep-2011. Now we have recently started our 3rd outlet in the shopping hub
Nirala Bazar, Aurangabad on DEC-2011. HATKE retailers recognise the value of building their store as a brand to reinforce their marketing
positioning to communicate quality as well as the value for the money. HATKE has middle class and youth
population as its chief target. Middle class is value conscious and try to freak out the best buy for their money. HATKE makes great
quality branded clothes available at affordable prices. Thus has a large middle class following. The youth are perceived as a trend setter and decision maker. HATKE provides them with trendy latest
fashion, off the rack garment. There is no better way to express once individuality than wearing an unique
handpicked branded apparel
Today customer has become brand conscious. Their emphasis has shifted from traditional buying to
reasonable pricing, convenience, efficiency and ambience thus making HATKE an ideal store for them.
