Prema Florence Isaac is of French and Caribbean descent and was born in Auroville, a unique and progressive community based in Southern India. These early influences fostered a free and spirited childhood where Prema’s creativity and style where encouraged, honoured and developed. Inspired by the vibrancy of colour, ancient traditions, and delighted by the richness and texture of India, Prema Flor
ence Isaac founded her label ‘Rangoli’ in 1999.
‘Rangoli’ is an extension of Prema Florence Isaac’s personality. Prema’s personal style is reflected in a harmony of expression and nature with a playful sophistication and beauty. Exploring texture, coloured layers and light, creates each Rangoli piece from a mixture of high-end jersey, rich coloured cottons and ancient, hand-loomed Saris. HolyDays
Saris have been depicted in wall art and carvings since the great Dynasties ruled across India, as far back as 230BC. The ancient tradition of weaving these lengths of cloth has been the founding culture of rural communities across several Indian States. Prema Florence Isaac founded the ‘Rangoli’ label, having been inspired by these ancient traditions and uses hand-loomed cotton weaves that date back hundreds of years from the West Bengal Region. Keeping these ancient traditions alive sits firmly at the heart of ‘Rangoli’s Mission and Values. Working directly with weavers and suppliers ‘Rangoli’ ensures the traditional patterns and methods are preserved for future generations. Each Sari can take up to a month to create and ‘Rangoli’ prides itself on playing an active role in preserving these precious skills and supporting these traditional communities.
“It is our responsibility to ensure that the looms don't fall silent, that the rhythmic sound continues to weave the traditional textile. We stand by our promise of infusing tradition with growing trends without compromising on the values of our label.”
Prema Florence Isaac - CEO Rangoli
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