The Salt Life brand was created in 2003 by four men who weren’t just friends – they were also avid watermen from Jacksonville Beach, Florida. Drawn by their shared passion for ocean-centric activities, they embarked on a journey to develop a brand that wasn’t just a logo… they wanted it to represent a style of life. The Salt Life brand strives to effortlessly combine function and fashion with an incredible fit tailored for the active lifestyle. With its relentless dedication to provide gear and designs that transcend, it has successfully evolved into a lifestyle brand with worldwide appeal. Whether it’s surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common... the ocean and all it has to offer! Team Salt Life is comprised of the top performers in a variety of ocean sports that include extreme surfing, free diving, fishing, and more. These athletes not only excel in their areas of expertise, but they are also passionate about living the Salt Life every single day. For this collective group, the ocean truly is where they'd rather be and where the next adventure awaits!
