The philosophy of ‘2up 2down’ is to create unique and distinct hand-crafted textiles(stoles/scarves/saris/fabric by meter), that have a universal appeal with special attention to detail in techniques of shibori (Japanese tie & dye-stitched and clamp ) married with hand-embroidery and block prints by employing and empowering ‘only’ women belonging to weaker backgrounds. In 2010, was awarded as the
‘Young Creative Entrepreneur Award 2010’, India-British Council, as well as featured on ‘Young turks’ CNBC TV-18 in 2010 for our achievements. Had the opportunity to participate at the Asia House Fair,London,2011 bringing international recognition and a platform to collaborate with international brands.
'2up 2down' in the past has retailed through select boutique stores in India - Melange Mumbai, Cinammon Bangalore as well as custom projects for established designers domestic and overseas, to name a few- Tarun Tahiliani, Abraham & Thakore, Priyadarshini Rao, internationally – Lori Weitzner Inc new York, Giorgio Armani and exports to USA, UK, Europe. We will be pleased to hear from you!